A High-Tech Future for E-commerce
Amazon was the first company to pioneer the idea of one-click checkout. For a long time, they’ve had a monopoly on this technology.
The total cart abandonment rate across all kinds of online retail was over 75 percent in the second quarter of 2017. People either reconsider or get distracted and never complete their purchases. This represents a huge number of lost sales. Streamlining the checkout process will lower this for a lot of e-stores.
People are excited about how this burgeoning technology will affect the future of e-commerce. One of the most prominent ways Artificial Intelligence (AI) will transform the industry is by helping brands target their advertising more effectively. AI will identify specific types of people who will be most likely to buy certain goods. Companies can more effectively manage their marketing budges with this information and targeting capabilities.
Even More Data:
Data is exploding. Companies are now finding ways to capture and use it to improve operations in more ways than ever before. For example, real-time statistics can show what times of the day are seeing the most conversions. Harnessing this technology allows e-commerce store owners to precisely plan for time-sensitive and other tactics.
Better Site Design:
In the early days of dial-up modem Internet access, people were happy to have a web page load—period. But today’s consumer expects near-instant load times with intuitive design and usability across a number of different end-user devices. People tend to abandon any web page that has a load time longer than three seconds. This makes it very important to perform a cloud e-commerce platform comparison. Make sure your platform choice values speed and design as much as you do.
More Social Integration:
Social media is ingrained into modern habits. This cultural phenomenon offers plentiful opportunities for e-commerce. As time progresses, social media channels continue providing better and more in-depth integration. Some e-commerce platform providers are now intertwined with social media platforms.
Instagram is particularly useful for e-commerce, due to its visual nature. Brands can carefully curate their messages and images to their audiences. Then, when people are ready to buy, they can be directly brought to a checkout screen.
The future will only bring more exciting developments to the world of e-commerce. The companies that do the best job adapting to these changes will create massive opportunities for themselves.