Harnessing The Potential Of Social Media to Boost Affiliate Marketing
Have you thought about setting up an affiliate marketing program? If you have already taken the first steps, such as investigating niche areas to exploit or researching products which have the most potential to generate interest, then now it’s time to get out there and actually promote. In order to make the most of an online venture, think about selling your products to the widest possible customer base. And to do that, you need to harness the power of social media.
Content is everything
The world wide web is like a vast ocean. There may be hordes of fish swimming around in its murky depths. You need to go out of your way when it comes to baiting a few. It’s important to be able to stand out from the competition. So think about your product in terms of keyword placement.
Seeding your website with relevant words or phrases that will be recognized by those all-important search engines is a crucial consideration. It is also something that must be done subtly and in conjunction with the overall content of the site. For instance, customers might be put off by your site if they are instantly redirected to a list of items for sale. Instead of listing out products with a bare description and image, utilize customer reviews to hone in on an emotional level.
In order for keywords to resonate with search engines, have contextual content. The software they use is sophisticated enough to recognize when phrases or words have just been randomly thrown onto a page to try and attract them. It won’t do any good, and in fact, it will have the opposite effect.
The products advertised must be relevant to your website. Again, this is not about putting up sales pages in order to try and attract web traffic. It’s about engaging with your network with products or services that’ll benefit them, with the affiliate links being an afterthought. The content must reflect the subject matter in an interesting but concise way. There’s no point in adding a lot of filler words at this stage as the average Internet surfer often has the attention span of a fish. Grab your audience’s attention from the get-go.
Relevance will be further established the more successful your affiliate marketing venture becomes. As your reputation spreads and your web traffic grows, search engine rankings will reflect this. This is a reciprocal phenomenon, as higher ranking leads to more traffic.
A recommended course of action is to accumulate positive reviews. Even better, utilize a video review. This demonstration is much more impactful on potential customers than a few lines of well-written text. One note of caution is that when writing about your products, be honest, but not overly biased. You can compare the products with similar items produced by rival retailers, but not to the extent where you sound detrimental. Keep your views objective at all times because the moment you start sounding partisan you will put customers off.
Developing your network
One of the greatest aspects of social media is that it is just waiting to be harnessed. Once you start building real buzz about your products – utilizing immediate friends, colleagues, Facebook, and Twitter followers – you can then target the next layer. Encourage friends and followers to share information about your products to their friends and followers.
There are virtually no limits to the potential reach of this chain reaction. These followers might be persuaded to pass on the news of this wonderful product ad infinitum. But for this to have any chance of working, remember how important it is to have balanced, legible and informative product reviews.
Finally, the key to truly harnessing the power of your social media network in promoting your products is to establish an air of authority. Get to know the ins and outs of different parts of the general affiliate market. But above all, give the impression that you are an expert in the field that your product relates to.