Instagram As A Social Media Marketing Tool
Instagram was a brand back then which we all knew that it was an upcoming one that had a lot more to do with images/Videos than compared to text messages. After Facebook acquired Instagram in 2012, this social media marketing platform is making rounds for all the good reasons.Across the globe, there are over 800 million Instagrammers — more than 500 million of whom use Instagram every single day, sharing more than 250 million piece of content each day.
Those are huge numbers. And no matter who your audience is — age, gender, occupation, anything — you’ll be sure to reach them through this.
we are here to make you realize that what you are missing out and how amazingly you can use Instagram marketing to make your company profile effective.
TIPS TO MAKE YOUR INSTAGRAM PROFILE EFFECTIVE
IT’S ALL ABOUT PHOTOS
Your profile picture is one of the most important parts of your insta profile and the best way to showcase your branding on Instagram. When someone views one of your posts or clicks on your profile, it’s great if your brand is instantly recognizable. For many brands this tends to mean using one of three options:
- Logo
- Logomark (the logo, minus any words)
- Mascot
Make your profile pic attractive and catchy keeping in mind the company theme. Remember that it supports only images that are square size
TRACK TRAFFIC NOW EVEN VIA INSTAGRAM
Unlike many other social networks, Instagram doesn’t allow you to add links to every post. Instead, you only get one link, and that’s the one in your profile.
You can setup a Google Campaign URL for your profile to track the traffic.
You have various other analytic tools to know the conversion that happened via Instagram account through the major analytical tools like Simply Measured, InstaFollow, Union Metrics, Crowdfire, and Iconosquare.
PROMOTE YOURSELF BY TAGGING
Instagram surely does not allow to add links but all that you can do is promote your brand via tagging the name to related profiles images that you somehow feel they are connected. By tagging your brand like this, people will get to know about your brand via the other pages and will start following you if your product seems to be an interesting and beneficial one. By this, you can reach out to more people and get more traffic towards your brand.
For example, if your brand is about technical products, you can surely tag your brand on some of the profiles images that are connected to a technical category
CONSIDER AN EFFECTIVE MARKETING STRATEGY FOR THE BIO LINK:
Instagram allows only to post a link to your Bio along with a short description about the company. So make sure to use this opportunity and have an exclusive landing page that can connect the Instagram users to your company. Design the landing page in a way that it can connect the people instantly and drive traffic to your website. In this way you can improve your instagram marketing.
MAKE USE OF THE HASHTAG CONCEPTS
Hashtags have become a uniform way to catagorize content on many social media platforms. Hashtags allow Instagrammers to discover content and accounts to follow. they want to convey. By searching the # along with the topic name, you will be able to find all the related posts on that particular topic. See if your brand has such keywords which are already in use by the hashtag. If they are existing, you can use the one that is there in order for your post to rank on top when it comes to the daily updates on any individual profile page.
A RIGHT MIX OF PHOTOS AND VIDEOS
Make sure to have a combination of photos and videos with shorter messages to always get your brand out there. Videos are more effective than text messages and even photos at times. So get a nice video done for your brand and bring them all on Instagram. Since many profiles go only with images, you can stand out with some nice featured videos.
Conclusion
As you progress with your Instagram marketing strategy, you’ll begin to notice some trends and what types of content help you to reach your goals. It’s never easy to build a loyal, engaged following on any channel, but with the right approach and enough experimenting you’ll find a great fit for your brand.
Instagram as A Social Media Marketing Tool With these tips, we are sure that you can manage your Instagram account in an effective way and improve the social media marketing activities to have a better reach !
