5 Content Marketing Hacks For Attracting More Website Visitors
Every website owner probably wants more traffic coming to their site. “Traffic is the lifeblood of any blog”.
This is because you won’t get more clients without more traffic. It’s only when you’re able to bring people to your website that you will have the chance to convert them into customers.
In other words…
More traffic = More customers = More money.
#1 Come Up With Viral Content Ideas
Firstly you have to understand why certain content goes viral while others don’t. Once you’ve figured this out, it will become easier for you to adapt to what works.
Gone are the days when all you needed to do was create content that appealed to Google alone. If you want to remain relevant in your industry today, your primary focus should be on your readers.
The search engines can come later.
It pays more to focus on valuable and emotionally driven content that your audience will highly benefit from. Once you’re able to achieve this, they will help spread the word about it.
You may not necessarily succeed at having viral ideas each time, but nailing it once in a while will go a long way in enhancing your website’s traffic and getting more clients.
#2 Write In-Depth Articles
No matter how good you are at content promotion, if your content doesn’t highlight, you’re not going anywhere. Basically, for your content promotion strategies to yield a really positive result, your content must be epic.
This is the type of content that both Google and your potential clients will love.
What you need to do is research your topic thoroughly and make sure that you cover everything with precision and detail.
This type of article is usually over 2,000 words.
According to serpIQ, articles that contain 2,000 words or more tend to perform better on search engines:
Therefore, by continuously publishing irresistible, thought-provoking, and in-depth articles, you will be able to attract not only more search traffic but also more social shares.
From the two charts above, you will see that long-form content converts better than short-form content.
To craft this type of content, do the following:
- Pick a broad subject – e.g. email marketing, blogging, web traffic – then write about it in-depth.
- Always target a long tail keyword in your title – e.g. how to make money as an affiliate blogger.
- Extensively research current and accurate data and statistics to back up your claims.
- Create interesting, engaging, entertaining, and educational content on the subject.
- Include relevant graphics, videos, or slide presentations.
- Link out to competent authority blogs.
- Add a call-to-action (CTA).
#3 Make Your Headlines Irresistible
Without a good headline, even the most comprehensive content will be ignored. Your headline is one of the most important aspects of your content.
If you wish to grab your audience’s attention, then you must learn how to craft attention-grabbing and enchanting headlines. This is because you have only about 8 seconds to either keep or lose them to your competitors.
It’s no wonder that the experts say you should spend the same amount of time writing your content as you do writing your headline.
Writing magnetic headlines will not only bring you more visitors and potential clients, but it will always keep them coming back to your site.
#4 Use Advanced Guest Posting
Basically, there are two ways to build a blog audience via content marketing:
- Writing excellent articles on your own blog and getting important people to know about it.
- Publishing quality-filled content on other relevant blogs in your niche.
Whichever you choose, what matters most is that you’re delivering value to people and thereby converting them into fans and customers.
The best guest blogging strategy is to use it to build your audience and not to get links to boost your search ranking.
#5 Rinse and Repeat
You don’t want to apply these tactics once and start sleeping. While you are able to get a good amount of traffic if done well, you should always strive for me.
You want to keep on doing this until you’re tired of getting traffic to your blog. The best approach to growing any business both online and offline is to keep on doing what works for you.
The more epic content you write and the more popular blogs you write for, the more exposure you get, the more traffic you’ll be able to drive back to your site, the more friends you’ll make, and the more money you stand to earn.
Therefore, once you’re able to publish an article on one popular site following the steps above, rinse and repeat the process for even more traffic and clients.
There are many ways you can attract more website traffic, and the best way is to try to do what works for others and see if it can have any results for you.
When you start to get more traffic, you can convert these visitors into clients and customers. That’s when the real magic of blogging takes hold.