6 Ways to build audience for your blog

audience

6 Ways to build the audience for your blog

1. Publish a New Post

new post

You can use this tactic for every one of your new posts since a key component of blogging is to publish only valuable blog content.

 

2.Select Only Specific Keyword Phrases

select

The biggest and broadest keywords are expensive per click. That’s no surprise. For blog marketing with paid search, you don’t need a ton of traffic to make your efforts effective. You’re trying to get the right kind of people interest in your posts and your brand.
Look for terms that have low competition (instead of high or medium). These terms will usually have less than 1,000 monthly global searches and even less in your local area, which is your local country. It’s important to determine if you are targeting global readers or readers in a specific location. Only you can determine where your absolute ideal readers are located. AdWords provides you with the Keyword Planner.
You Have a Couple Ways To Build Your Campaigns.

First, enter in the URL of your post. Google will suggest ad group ideas as well as keyword ideas for campaigns. Second, enter in keywords you want to target with the blog post. Form your keywords and the suggestions you can build your campaigns. Ideally, you want keywords with high traffic and low competition, but this is obviously not always possible. If you feel strongly about a certain keyword with high traffic that also has high competition you can invest in the cost per click (CPC) to get the traffic.

3. Create Simple, To-The-Point Ads

The best ads, like the best blog headlines, touch on key emotions with potential readers.
Your ad headlines and description will need to be even shorter and to the point that your blog titles. Create a title that describes exactly what the post is about. Then in the description, describe what the main benefit is for the potential reader. Write the description as an offer to the person looking at the ad.

4. Learn What Works And Create Content Based On Your Findings

The popular advice for using an ad network is to test like crazy. Obviously, you’ll want to test to see what kind of ads work best for your content. As you see the type of ads and type of content that does best on Google AdWords and other networks, create specific content based on your findings. Millions of people use Google to search for information. For many search results, paid ads take up the majority of what’s above the fold.
If you see that some of your posts are doing better than others or if you notice an opportunity to create something more relevant and more appealing to searchers then create specific content for specific keyword phrases.Then you can target the term for both organic and paid search.

5. Bid On Competitive Blog Keywords

Do your competitors have a lot of traffic for their brand name on Google? If they do you can target those keywords with the ads you use to send traffic to your blog. Your competition likely doesn’t use AdWords to promote their blog posts so there probably won’t be much competition for the ads on their brand-related blog keywords. When you put an ad up for their brand term the searchers will see your relevant post and go to your blog post instead of to your competitor’s blog.

 

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