Content Planning Tools to Organize and Streamline Your Marketing

Content Planning Tools to Organize and Streamline Your Marketing Content marketing planning is a time-consuming process that, at times, is frustrating and discouraging. When marketers are faced with numerous ideas, but no idea how or when to implement them, things start to fall through the cracks and marketing campaigns will suffer. However, when done correctly with the use of helpful […]

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How to Use Content to Win at Online Reputation Management

How to Use Content to Win at Online Reputation Management It takes only a few hours for bad customer experience to become famous online (go viral) and affect a brand’s image. What’s awful? The brand being ignorant or clueless about the negative publicity that’s happening. So, the online reputation management must be strong whether it’s a brand or a business. […]

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Why Content Scoring Is the Key to Content Marketing Success

Why Content Scoring Is the Key to Content Marketing Success   Seeing as content marketing generates more leads than traditional marketing while costing less, it’s no surprise that companies are creating content. But how are these organizations able to determine the ROI(Return On Investment) of their content marketing efforts? Although standard content marketing metrics can give your team a better […]

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How To Identify Your Audience For Content Marketing Strategy

How To Identify Your Audience For Content Marketing Strategy   Content is like a sword that helps to win the war of marketing. Content marketing is a broader approach to marketing which is completely solely focussed on creating meaningful content; both online and offline for a variety of channels such as websites, blogs, videos, podcasts, etc. The agenda to strategize […]

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