How to Use Content to Win at Online Reputation Management

How to Use Content to Win at Online Reputation Management It takes only a few hours for bad customer experience to become famous online (go viral) and affect a brand’s image. What’s awful? The brand being ignorant or clueless about the negative publicity that’s happening. So, the online reputation management must be strong whether it’s a brand or a business. […]

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Why Content Scoring Is the Key to Content Marketing Success

Why Content Scoring Is the Key to Content Marketing Success   Seeing as content marketing generates more leads than traditional marketing while costing less, it’s no surprise that companies are creating content. But how are these organizations able to determine the ROI(Return On Investment) of their content marketing efforts? Although standard content marketing metrics can give your team a better […]

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How To Identify Your Audience For Content Marketing Strategy

How To Identify Your Audience For Content Marketing Strategy   Content is like a sword that helps to win the war of marketing. Content marketing is a broader approach to marketing which is completely solely focussed on creating meaningful content; both online and offline for a variety of channels such as websites, blogs, videos, podcasts, etc. The agenda to strategize […]

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Online Advertising: Everything You Need To Know In 2018

Online Advertising: Everything You Need To Know In 2018   Online Advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. You can create engaging ads in multiple formats and target people who actually need your product or service. 1. PAID SEARCH ADVERTISING  With over 3.5 billion search queries on Google every […]

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