Why Content Marketing is the Right Strategy Digital marketing and SEO can be somewhat of a minefield. Implement one step wrong, and all of your efforts can potentially blow up in your face. The main challenge is that the goalposts keep shifting. Google and other search engines constantly tweak algorithms so that they get better …
The Impact of Artificial Intelligence on Content Marketing Gone are the times when nearly everything was done manually. Now we are living in a time in which a lot of work is taken over by software, machines, and various automatic procedures. In this aspect, artificial intelligence (AI) has a prominent place in all the progress …
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Content Planning Tools to Organize and Streamline Your Marketing Content marketing planning is a time-consuming process that, at times, is frustrating and discouraging. When marketers are faced with numerous ideas, but no idea how or when to implement them, things start to fall through the cracks and marketing campaigns will suffer. However, when done correctly …
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How to Use Content to Win at Online Reputation Management It takes only a few hours for bad customer experience to become famous online (go viral) and affect a brand’s image. What’s awful? The brand being ignorant or clueless about the negative publicity that’s happening. So, the online reputation management must be strong whether it’s …
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Freelance Content Marketing: A Guide On How to be Successful Freelance Content Marketing is a very lucrative profession to be in, in today’s times. It does not just help you to follow your passion but also enjoy the luxury of a flexible work schedule. As a freelancer, you are on your own and you …
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Why Content Scoring Is the Key to Content Marketing Success Seeing as content marketing generates more leads than traditional marketing while costing less, it’s no surprise that companies are creating content. But how are these organizations able to determine the ROI(Return On Investment) of their content marketing efforts? Although standard content marketing metrics can …
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How To Create Effective Facebook Video Ads If you are looking for an affordable way to generate leads and sales quickly, Facebook ads are a great option. To create them all you need is an image, a little copy and a link to the page you want to drive traffic to. The only problem …
How To Identify Your Audience For Content Marketing Strategy Content is like a sword that helps to win the war of marketing. Content marketing is a broader approach to marketing which is completely solely focussed on creating meaningful content; both online and offline for a variety of channels such as websites, blogs, videos, podcasts, …
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The Ideal Length For All Online Content How many times have you found yourself writing an email and wondering, at the same time, whether you should type a bit more or to simply cut it short? There is one absolute truth and the fact that everyone has the tendency to get carried away from …
How To Install WordPress Locally on MAC using MAMP Installing WordPress on a computer allows to try out WordPress before starting a blog. Here we are going to discuss how to install WordPress locally on Mac using MAMP. How to install MAMP on MAC The first thing you need to do is visit the …
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