5 Types Of Content Writing Format Liked By Readers
‘We are the Readers‘ is the catchy TVC form kindle that invokes a very deep meaning. How many forms of information or entertainment channels we create. We will always read, and that’s the basic instinct or to put in simple words reading is a part of our very human nature. We need to create what we want to achieve. To be a true wordsmith you will have to bend the letters over and over again to achieve goals.
Types of Content Marketing Formats:
#1 ENTERTAIN YOUR READERS
Content marketing efforts tend to focus on educating and helping their readers on a particular subject matter, and while this is a great type of content marketing, it can also be a missed opportunity to interact with readers and connect to them on a very basic human-to-human level. Content that usually engages is often funny and attracts high shareability, this can be crucial in building trust and separating the true fans from the random visitors. The formats created, to entertain might not be directly related to products. However, in order to do its job of reaching the target audience, it does need to appeal to peers.
#2 EDUCATE YOUR READERS
Marketing content is specifically created to educate the same goals as content to entertain. It is often considered as next step. To show readers and potential users why website or product is worth considering. While types of content marketing formats to entertain appeals to a reader’s emotions, content to educate appeals to their need to grasp knowledge. Content to educate is what we go for here at Buffer with posts such as the one that you’re reading. Again, shareability is the whole reason as to why a content that’s meant to educate is written in the first place.
#3 INSPIRE YOUR READERS
This is the most difficult objective to achieve. It is very much possible indeed, but if you can somehow pull this off there’s nothing in content writing comparable to inspiring your readers when something you publish resonates with so many people so quickly and you notice that they can’t help but pass it on. Inspiration doesn’t necessarily have to be quoted on a picture. Usually, the best kind of inspiration comes in the form of case studies, customer testimonials, and stories of failures. Also challenges from most successful people who had faced along the way.
#4 USE OF VISUAL CONTENT
The type of content marketing has statistically been proven to get consistent and repeat users are content that has been peppered with visual content. They can be either an image, gif, slideshow or even a video. Visual content especially content custom designed for your article is very effective. Many content creators give lesser priority to visual content. They do very little to influence search engine indexing of their content, but as search engines have got smarter. They do value the presence and quality of visual content in search engine indexing.
#5 CONVERT YOUR READERS
This is the most important aspect of content writing. That is converting your readers because that’s the whole idea of content marketing. Content marketing formats should be so engaging and true to itself. When people read if they get motivated to sign up or purchase your product. They start writing reviews, blog commenting, product comparisons with the help of charts, graphs, and infographics.