9 Awesome Content Marketing Tools That Will Make You More Efficient
If you want to build effective brand awareness, the best way is through content marketing.
Content marketing is also an excellent way to connect with your customers and readers. With it, you can find a very convenient way to make your goods and services known and readily available to your audience.
While content marketing is very effective, it is not very easy. Building a useful marketing strategy can be challenging and requires serious work.
The 9 Best Content Marketing Tools
There are some tools which can make this process easier. Using them, you can easily create masterpieces that will be significant, useful, informative, and actionable for your readers.
Some have amazing and very informative content but are struggling with publishing and distribution. These two problems are making it difficult for these content marketers to get the desired result for their efforts. Outbrain solves this problem.
This platform helps to boost audience size for any type of content including infographics, video, and blog spots.
By using Outbrain, your content can reach a higher number of customers that you couldn’t normally reach if you did everything on your own.
After having a good product or service, you want to get it across to as much of your audience as possible. This may be challenging if your readers are not in one location.
If you have some international customers you can notify them of your new products and services in one of the easiest ways i.e, via email. By sending a well-written message to your various customers, you will create awareness for whatever you want to offer them.
MailChimp is a platform that will make it insanely easy to send a single message to thousands of people without any delay in delivery. The speed and efficiency of MailChimp in delivering such messages makes it a necessity for any marketer.
This amazing list building platform offers you the opportunity to set up mailing lists, track responses of your customers, and send email campaigns.
If you want to automatically send your blog posts to your mailing list, just set up an RSS feed directly into MailChimp from your blog. That way, you are assured that all people on your mailing list will always receive updated information.
Alternate tools to MailChimp: ConvertKit, Aweber
Evernote is another great solution for content marketing.
Using the app, you can easily record any content ideas you have, clip your web content together for future use, and keep a good record of your editorial calendar.
You can also use Evernote for collaborating with other members of your team. With it, you can share any idea together and analyze it in real time.
The ease of use of Evernote lies in its availability for use on a broad range of devices such as desktop computers, smartphones, and tablets. As a result, you can be in charge of everything irrespective of where you are.
Using infographics is a great way to boost the effectiveness of your content.
You will achieve more than what a thousand words can do with infographics because there is no better way to pass along information than with a very clear visual image.
If you want to do that, you can count on Easel.ly because it allows you to create infographics and share them online without hitches.
No matter what you want to do, you can make a choice from the thousands of templates available for use with a drag-and-drop capability to fill out the chosen template with your write-up.
If you feel you have a better template, you can upload that and use it to build awesome infographics!
Analyzing your customers may give you some useful information while marketing your content, and one of the most robust solutions for customer analytics is MixPanel.
It has some impressive features such as retention analysis, funnel reports, and user segmentation.
Apart from these functions, you can also use MixPanel to A/B split test your apps, send customized messages to your readers and create surveys.
The good thing is that you don’t need any particular skill to use MixPanel, making it easy and highly valuable to the marketer’s toolkit.
6. Atomic Ally
Sometimes, we find it difficult to measure or predict the possible outcome of our writing so as to connect the dots before posting.
Atomic Ally will analyze your blog posts by taking some important factors into consideration. After analyzing your content, it’ll give you feedback based on 20 factors about its potential impact on your audience.
A little tweaking here and there via the inbuilt editor will improve the potential impact of the article on the target audience. That way, your readers will be guaranteed to receive useful information without running the risk of losing them to dull and ineffective content.
You also have the opportunity of targeting a specific audience by selecting the right option from general, specialist, academic, or genius. After making the selection, the tool will inform you about the appropriateness of your content for your audience- too complicated or too simple.
This is a household name among marketers.
HubSpot is filled with enough features to get all of your work done. Their customer support is excellent, and it also has other valuable platforms for creating effective landing pages, blog posts, and other marketing techniques.
HubSpot also comes with social media analytics and capabilities for message scheduling.
Such social media promptness will have a positive effect on your brand as your customers will appreciate getting up-to-date information from you regularly.
When it comes to analytics, BuzzSumo is king. This tool is very useful in figuring out which of your competitors is doing well.It gives you a list of the highest ranking, the best social marketers, the most trending content on the internet that matches your keywords, and more.
This knowledge is useful in helping you to write blog posts that will be on par, if not better, than your competitors. What’s more, you can also leverage that knowledge to get the best advertising methods based on your target audience.
Great images are known to have a lasting effect on readers. That is why many content marketers depend on Photoshop to make good images for their blog posts.
If you need an alternative tool to edit your image, GIMP is the best choice for you. It is free and has all the components that will make image editing cool and easy.
There are features for retouching photos, creating new images, and building composite images.
Alternative to Gimp: Canva, Stencil