Google Algorithm Updates 2018: Everything You Need To Know

Google Algorithm Updates 2018: Everything You Need To Know

 

Generally, the Google search engine algorithm updates around 700-800 times per year. Some of these changes are minor. It occasionally alters the “major” algorithmic updates regarding that affects search results. Significant ways that downfall the rankings or increase the rankings of the websites.

Google has updated “Broad Core Algorithm Update” that started rolling out the rankings of some websites in the search engine results.
Since Google is the pioneer in the search engine marketing and new changes in Google Algorithm Update that helps you to optimize your website.

HERE ARE SOME OF THE IMPORTANT ALGORITHMS FOR SEARCH ENGINE MARKETERS :

 

  1. Google Hummingbird
  2. Rank Brain Algorithm
  3.  Mobile-Friendly
  4.  Panda Algorithm
  5.  Penguin Algorithm
  6.  Pigeon Algorithm
  7.  Payday Algorithm
  8.  Pirate Algorithm
  9.  EMD Update Algorithm (Exact Match Domain)
  10. Google Top Heavy Algorithm

 

HERE ARE THE MAJOR GOOGLE’S ALGORITHMIC CHANGES AND PENALTIES THAT SHOULD BE KNOWN BY EVERY ASPIRANT OF DIGITAL MARKETER

Almost every week, Google introduces modifications to its ranking algorithm. Some are tiny changes & others seriously roll down the search engine page results. 

GOOGLE’S 6 MAJOR ALGORITHM UPDATES:

#1 GOOGLE PANDA ALGORITHM

Release date: February 24, 2011

Google’s Panda Update algorithm that was introduced on 24 February 2011 to penalties the sites with poor quality content in Google’s search results. Google Panda was quite effective in affecting the ranking of whole websites or a specific section or a Web page

Here are the Some of the Counterparts that are impacted by the Google panda Updation.

 

THE MAIN AIM OF THE GOOGLE PANDA UPDATE IS

  • Exclude keyword stuffing.
  • Use longtail & generic keywords.
  • Removal of duplicate content.
  • Do not use keyword stuffed title tags.
  • Do not use internal keyword links.
  • Avoid risky Cloaking Techniques.

How to fix it: Run regular site checks for content duplication, and keyword stuffing.

To review the content duplication, use a plagiarism checker like Copyscape, Quetext, and Grammarly.

#2 GOOGLE PENGUIN ALGORITHM

Release date: April 2012

The Penguin algorithm update addressed a number of problematic phenomena in Google SERPs.
The Penguin update was released to algorithmically penalize sites who deliberately try to increase their search engine rankings via link building strategies or Black-Hat SEO techniques to artificially increase the ranking of their websites. 

This update is mainly aimed at decreasing search rankings of websites that violate Google’s Webmaster Guidelines and the ratio of “do follow” vs “nofollow” links.

How to fix it: Regular audits with a backlink checker like SEO SpyGlass, SEO review tools, SEMrush

#3 GOOGLE HUMMINGBIRD ALGORITHM

Release date: August 22, 2013

Google Hummingbird Algorithm is designed to apply the meaningful technology to the billions of pages over the Internet and helps you to bring back the better results with the help of Knowledge Graph.
In earlier days ago search related terms are complicated to find the queries that are lacking for the particular subject.
Hummingbird Algorithm tried to solve all queries on synonyms and theme related topics, and it marked a considerable value in Google’s search terms. It has been impacted about 99 percent of searches related quires.

Just Research Exactly related searches, synonyms and co-occurring terms in the search engine.

#4 GOOGLE RANK BRAIN ALGORITHM

Release date: October 26, 2015

RankBrain is part of Google’s Hummingbird algorithm and uses Machine Learning in its Search Algorithms.

Google has released a new algorithm named RankBrain which is based on artificial intelligence.RankBrain is an Artificial Intelligence program built to help to understand search related queries. It allows Google to process search results and provide more relevant query results for the users.
While Google search engineers picked correctly 70 percent of the time, Rank Brain algorithm had an 80 percent success rate over the search related issues. Rank Brain Algorithm helps you in learning, recognizing new patterns and for revising search engine results.
Google always wants to provide their user’s experience with web pages to satisfy the related searches. If you are optimizing your quality content and relevant services, you will be ranked higher in Google search results.

#5 GOOGLE PAYDAY ALGORITHM

Release Date: June 11, 2013

Payday Loan algorithm is unrelated to Google’s Panda or Penguin algorithm’s.The main aim of the Payday version 2.0 algorithm is to update targeted spammy sites, whereas the new version 3.0 mainly follows spammy queries.

The Payday Loan algorithm mainly targets mostly traffic fetching keywords like loans, casinos, Sex-related topics and other keywords that are often targeted by spammers to increase the visibility of their web pages. Google doesn’t like spammy content and keywords stuffing.

Your website will not be affected if you promote your website to get the high ranking in SERP’s with White Hat SEO techniques.

#6 GOOGLE PIGEON ALGORITHM

Release Date: July 24, 2014
Google introduced a major local search algorithm update(Google Pigeon), and the change helps your site visibility locally.
Google Pigeon is one of Google’s local search algorithm updates. This update is vital to increase the ranking of the website to improve your local business.

The Latest SEO updates are proportional to Google’s algorithm updates that search engines receive from the end. Since Google is the pathfinder in the search engine marketing, the new changes in Google Algorithm Update are essential to enhance your website in the top position of the search engine.

CONCLUSION:

Google can monitor the search results. It is also essential that digital aspirant should know and understand the logic regarding the updates. Therefore you try to optimize your website. Or if you want to rank better in search results, this google algorithm knowledge helps you a lot to increase your Visibility on the SERPs. Google Panda is one of the major algorithm updates which everyone wants to know more. As an SEO perspective, it’s a vital one to analyze the whole Panda system and implement it on their own website.

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