11 Tips to Increase Your Organic Ranking in 2018
Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results
This is necessary because good SEO is the bridge that connects customers to your business and helps generates leads.
1. Create quality content
2. Improve your page load time
A slowly loading website does damages like,
- Google detects the crawling pace, which hurts your site’s organic ranking.
- A slow speed poisons customer conversion rate and amps up the abandonment rates for your business.
Visitors keep coming if the page loads fast. It puts forth the utmost need for optimizing the page load time of your website. You can start by checking your website’s load time and upgrade your site’s speed subsequently. Optimizing images is an excellent way to accelerate load time.
3. Optimize images
Pictures are known for speaking louder than words. While using high-quality images for your website is a rule of thumb, there are ways to optimize images as well for improving page load time.
Format play a critical role in boosting your organic ranking. Huge images take a lot of time in loading, resulting in increased page load time, hurting your search engine ranking. To this end, compress or resize images for their optimization.
4.Adhere to originality
It is essential that you don’t forget the element of originality. SEO stands on the foundation of individuality. Same text or duplicate content does harm to your organic ranking.
In this context, republishing articles from other sources is also harmful to your site’s SEO. Tools that sniff out plagiarism are helpful in this case. They help you to stick to the plan of original content and point out any unintentional duplication that can be rectified then and there.
5. Use header tags
Clean format boasts SEO. Therefore, dedicate a good time to your webpage’s architecture.
7. Create an attractive meta description
8. Start blogging
Blogging helps to quash some great marketing challenges that are faced by both B2B and B2C companies.Indexed pages are essential factors for SEO as your business’s content crawls in the search engines.
Blogs allow you to use more keywords, improve the site’s readability, and attract and engage with visitors. You can also incorporate links in your blog post as well as use images. If you can gather faithful readers, you will also be able to generate more traffic to your site. Also, putting up the updated content of good quality improves the dwell time. All these factors encourage enhanced organic ranking of your business
9. Boost readability
Content that demonstrates low readability is not easily digestible so a reader might give up reading it altogether. It also takes down the bounce rate and raises the levels of audience retention.Good readability, therefore, correlates with improved organic ranking. Some tips to enhance this mantra include using bullet points, heading, short paragraphs, simple words in short sentences. Also, prefer active voice over passive voice.
10. Use outbound links
Linking to authoritative sources increases your content’s relevance and boosts the per visit time of readers. Outbound links are also thought to send signals of trustworthiness to Google. Hence, these links contribute to better organic ranking.
- Fix any broken links as these can crush your search engine ranking.
- A broken link error can be annoying for the reader.
- It can get on the nerves of the search engine too. Numerous broken links behave as signs of a neglected site, which is dangerous for your SEO ranking.
Thus, fix these links at your earliest.
11. Strategize keyword research
Keywords are essential pillars that determine if SEO rankings sink or swim. Therefore, keyword research sets the framework for your organic ranking. Keyword search tools make matters easy by picking out keywords to shape your content around.
Once you get a hold of a particular keyword, you can unearth other relevant keywords to include in your article. These will help to locate your website in search engines. Try to lace these keywords in your content as naturally as possible.
Organic ranking demands effort and consistent attention. Several markers chip in their role to improve your business’s SEO ranking. Each has a significant role to play so placing them under a rug is not an option.
These begin with producing fresh, quality content that entails keywords and demonstrates good layout, formatting, and readability.