11 Tips to Increase Your Organic  Ranking in 2018

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results

This is necessary because good SEO is the bridge that connects customers to your business and helps generates leads.

1. Create quality content

 Content is a useful bait in keeping a person on your website, which is known as dwell time.  (dwell time is the amount of time visitors spend on the website)  which substantially influences your organic ranking.

At the same time, fresh and high-quality content is a glittery token that not only attracts visitors, but entices them to return to your website. In this way, visitors keep coming back to your website, which gets you more traffic.

2. Improve your page load time

 

A slowly loading website does damages like,

• Google detects the crawling pace, which hurts your site’s organic ranking.
• A slow speed poisons customer conversion rate and amps up the abandonment rates for your business.

 

Visitors keep coming if the page loads fast. It puts forth the utmost need for optimizing the page load time of your website. You can start by checking your website’s load time and upgrade your site’s speed subsequently. Optimizing images is an excellent way to accelerate load time.

3. Optimize images

 

Pictures are known for speaking louder than words. While using high-quality images for your website is a rule of thumb, there are ways to optimize images as well for improving page load time.
Format play a critical role in boosting your organic ranking. Huge images take a lot of time in loading, resulting in increased page load time, hurting your search engine ranking. To this end, compress or resize images for their optimization.

4.Adhere to originality

 

It is essential that you don’t forget the element of originality. SEO stands on the foundation of individuality. Same text or duplicate content does harm to your organic ranking.

In this context, republishing articles from other sources is also harmful to your site’s SEO. Tools that sniff out plagiarism are helpful in this case. They help you to stick to the plan of original content and point out any unintentional duplication that can be rectified then and there.

5. Use header tags

 

The content on your website should steal features from a plainly painted, white wall. Such content is not appealing to the eye and fails to get any attention from the reader.It also motivates readers to spend more time on your site per visit.All these factors ultimately tweak your organic ranking.

Use proper header tags. These break content into sections, which makes them easy to read. You can also sneak in keywords in your heading, as search engines happily rank keywords in your header tags as a result of which the SEO ranking amps up.

6.Improve formatting

 

Clean format boasts SEO. Therefore, dedicate a good time to your webpage’s architecture.

Ascertain that the layout is uncluttered, clean, and observes a proper organization. Use typography and font size that promote easy reading. Keep your paragraphs short with ample line spacing. Make use of bold font, italics, and colored text sparingly.

Format your content in the form of checklists and bullet points that add to the clarity. Bullet points allow readers to scan through the text and also make it easy to read. Use of header tags also improves formatting. Do not clutter your page with excess amounts of pictures, colors, or advertisements, as these leave an untrustworthy impression of the website.

7. Create an attractive meta description

 

The meta description is a small window that gives a quick peek into the webpage’s content. Google displays this description under the page title. It is here that a visitor decides if he wants to click and read your material, which is known as the click-through rate.

You can insert researched keywords in this text as well. Insertion of the keywords proves very crucial as the words which align with the searcher’s query are shown in bold.

Thus, you should ascertain that the preview to your content is worth visiting. Additionally, never use the same meta-text.

8. Start blogging

Blogging helps to quash some great marketing challenges that are faced by both B2B and B2C companies.Indexed pages are essential factors for SEO as your business’s content crawls in the search engines.

Blogs allow you to use more keywords, improve the site’s readability, and attract and engage with visitors. You can also incorporate links in your blog post as well as use images. If you can gather faithful readers, you will also be able to generate more traffic to your site. Also, putting up the updated content of good quality improves the dwell time. All these factors encourage enhanced organic ranking of your business

9. Boost readability

Content that demonstrates low readability is not easily digestible so a reader might give up reading it altogether. It also takes down the bounce rate and raises the levels of audience retention.Good readability, therefore, correlates with improved organic ranking. Some tips to enhance this mantra include using bullet points, heading, short paragraphs, simple words in short sentences. Also, prefer active voice over passive voice.

10. Use outbound links

Linking to authoritative sources increases your content’s relevance and boosts the per visit time of readers. Outbound links are also thought to send signals of trustworthiness to Google. Hence, these links contribute to better organic ranking.

• Fix any broken links as these can crush your search engine ranking.
• A broken link error can be annoying for the reader.
• It can get on the nerves of the search engine too. Numerous broken links behave as signs of a neglected site, which is dangerous for your SEO ranking.

Thus, fix these links at your earliest.

11. Strategize keyword research

Keywords are essential pillars that determine if SEO rankings sink or swim. Therefore, keyword research sets the framework for your organic ranking. Keyword search tools make matters easy by picking out keywords to shape your content around.

Once you get a hold of a particular keyword, you can unearth other relevant keywords to include in your article. These will help to locate your website in search engines. Try to lace these keywords in your content as naturally as possible.

Conclusion

Organic ranking demands effort and consistent attention. Several markers chip in their role to improve your business’s SEO ranking. Each has a significant role to play so placing them under a rug is not an option.

These begin with producing fresh, quality content that entails keywords and demonstrates good layout, formatting, and readability.