3 Types of 3D Animation
3 Ways to improve Sales
What is 3D Animation?
3D Animation is the process of generating three-dimensional moving images in a digital environment.
We have found that 3D is becoming more and more common in corporate training and selling, so I wanted to share my insights into what 3D animation is so you can determine what type might work best for your project.
1. 3D Film/Video
As a user you’re passively watching (3D) toys moving around in a 3D world. There is nothing interactive about this type of animation; it is purely visual. While it is still a significant amount of work to create a quality 3D video, this is the least complicated 3D animation to create, relatively speaking.
2. Interactive 3D
3D Interactive environments are often referred to as virtual reality or interactive 3D and have a figurative appearance. Much like our own world, this type of world allows interaction with other beings as well as manipulation of objects . They are a kind of virtual habitat.
Think video games. Interactive 3D allows the user to be in first person and move around the 3D space while actively deciding what actions they want to take in real time.
3. Virtual Reality 3D
Virtual reality (VR) is a computer-generated scenario that simulates experience. The immersive environment can be similar to the real world or it can be fantastical, creating an experience not possible in our physical reality.
Think Google Glass. This type of 3D requires an input/output device–such as Google Glass, Oculus or Microsoft’s HoloLens–that allows you to interact with the physical space around you. This type is fully immersive and also the most complicated to create.
Similarly, Think of training fighter pilots for the military and surgeons honing their skills or learning how to operate with a new tool.
3 ways 3D Animation improves sales
There are so many reasons to use 3D animation as a marketing tool. 3D animation has the ability to showcase a product’s features. It can be used to explain a complex process quickly and easily. 3D animation can also bring products to life in an engaging way.
Here are the top three ways that 3D animation helps to boost sales:
- It’s Attention Grabbing
- It provides Clear Communication
- It has Share-ability
Being able to capture your potential client’s attention means you are halfway through winning them. Detailed 3D visualization of a product offers more engagement and can hold people’s attention for longer compared to a 2D animation or text. The more attention-grabbing a product the more the chance you have of getting a conversion.
It is rightly said that if your product speaks well it converts well. 3D animation provides a detailed explanation of a product which can be clearly communicated both quickly and simply. This saves time which helps to keep the audience engaged. The probability of them buying the product also increases.
3D product animation videos can be easily uploaded to websites and to social media. 3D animation videos are interesting which also makes them more shareable. People will often watch videos together or post them for their friends to watch. This helps to reach even more potential customers.
The best way to grow and increase sales is to reach out to your customers with engaging content. 3D product animation is a great tool to help you to reach your customers in an interactive and memorable way.
3D animation is very relevant to a whole host of industries because it can be used for promotional, demonstration or commercial purposes. It is a highly effective way to tell your story to your customers whether you are selling furniture, windows, tools or even just an idea.