5 best Web Analytics tools to make your site better
The web provides us with a firehose of data and information on website traffic.The data captured includes: How many visitors to your blog or website, the number of social media shares, what country they visited from and the list goes on and on and on and on! But the secret to success online isn’t the data itself but the insights it provides you and and what you do with it. All bloggers,online stores and big brands need to finetune their digital platforms to ensure that they maximize sales. So you need web analytics tools.
What is Web Analytics?
Web analytics is the process of analyzing the behavior of visitors to a Website and to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends.
Web Analytics may include tracking the clickthrough and drilldown behavior of customers within the Web site, determining the sites from which customers most often arrive, and communicating with browsers to track and analyze online behavior. The results of Web analytics are provided in the form of tables, charts, and graphs.
IMPORTANCE OF WEB ANALYTICS:
Before diving deep into the discussion of these tools, let us take a look at the significance of web analytics. Web analytics tools help you gain profound information of your visitors’ choice and preference patterns. Apart from that, web analytics plays the key role in tracking the source of customer engagement. To put it in simple words, you will get to know where your visitors come from, whether they check your updates, or whether they visit your Facebook links.
With such benefits, the best website analysis tools render useful assistance in improving your web performance alongside aiding in website SEO audit projects. With this brief overview, let us advance towards understanding the unique features of the best web analytics tools.
1. Google Analytics
Most of the digital marketers and online entrepreneurs rely on Google Analytics when it comes to performing extensive website analysis. Although the presence of innumerable features makes it a bit complicated for first-timers, operations become easier after the initial encounters. With the help of this platform, website owners develop an idea on customer’s age, gender, first language, geographical location; website bounce rates as well as the visiting patterns of potential consumers.
Quite inevitably, the tool offers a comprehensive analytics experience to website owners and marketers alike.
2. Adobe Analytics
If you wish to gather intense and in-depth analysis on your web performance, Adobe Analytics will prove to be a highly beneficial choice. With cross-channel attribution features, predictive intelligence, as well as 360-degree consumer analysis, this particular website analysis tool, offers a deep insight into your website’s performance. As the most desired consequence, you get ample time to respond and observe customer behavior in real-time.
3. Crazy Egg
By offering visual images of your website clicks, Crazy Egg ensures a great experience for website marketers. With the help of this particular analytics tool, you get to see the most-clicked areas of your web page. Quite naturally, that proves to be of great help while devising strategies for ad promotion.
You will develop an idea about the most popular pages on your website, thus targeting significant advertising campaigns.
Those wishing to have a bird’s eye view of customer behavior must try out Mouseflow. The tool works as a surveillance camera offering you real-time insights into your visitors’ actions. What you get with this particular tool is a profound idea on your customer movements. The tool features an amazing mouse pointer, which keeps you informed about your customer actions.
Market surveys have always been effective tools for evaluating the reach and popularity of a particular product. And it is no exception in case of website performance. Nothing can get better than receiving customer feedback and taking effective decisions based on them. And that is what you get to do with Qualaroo.
By allowing the insertion of survey questions, Qualaroo imparts a personal touch to customer engagement. The constant sharing of views and ideas promotes a feeling of active participation between website owners and consumers.
Since your business marketing and operational efforts will remain futile without proper analysis, these highly functional website analysis tools will prove to prime requisites for web performance improvement.