While working as a full-time digital marketing strategist, I learned many things in the process. Digital marketing job is not for the people who don’t believe upgrading themselves on a day to day basis. Digital marketing is the job where you find new information every day, new changes are happening all over the web, things are changing rapidly in the digital world.
The average person who is not active enough to learn faster will find a hard time to stay in focus around the digital realm.
There are exceptional ways to become a Digital Marketing expert. Here are few tips to consider:
1.Upgrading your skill is essential
The digital marketing expert must keep 2-3 spare hours for everyday reading.Read blogs,case studies or check the business news to understand how industries are growing.. The digital marketing is the backbone of the company’s success. By looking at companies marketing campaign you can try to reverse engineer the tactic to find the strategy they are using to grow. These businesses have found some marketing hack which is working best for them.
So when you become a digital marketing strategist, your job is to keep a close eye on the changing market and learn faster to adopt the new technology.
2.Execution should be faster
In digital marketing, the execution plays a critical role in generating results.Without proper execution ,your strategy will never work. i have seen many experts who are best in creating ideas, but execution part keeps them behind the faster changing industry.they find a hard time to cope up with the new technology. your marketing ideas should be executed on priority basis to experience the positive result.Everything is assumption until you see the real data in front of you. 80%of your energy should be given to the execution and 20% for creative ideas
3.Timing is everything
Your time management skill shouild be good if you want to become a digital marketing expert your customers are busy, they will not entertain your marketing content at any time of the day.
The campaign that you are running should be designed to give a good experience to your client.
Your marketing campaign will not work if you send them an email at any time in a day. The success of email marketing also depends on the regional holidays. Keep the calendar handy to see the upcoming festivals and public holidays , if it is not planned well, then campaign might fail ,
In essence , the timing is important in digital marketing.Your campaign should be time bound. you must have a vision how it will end up after you complete your execution
4.Numbers will speak your success
The big mistake that digital marketing expert do is they don’t record the base numbers.Whenever you are going to run the marketing campaign, you first record base numbers in the marketing spreadsheet. it will tell you how much you are growing day by day from the marketing .it will also give you heads up if the things are not going well.The numbers are the ultimate source of tracking the success of your marketing campaign.
Not all the marketing campaign will end with the positive result. your failure will give you a perspective of your execution plan.You will have something in hand which will help you to create next marketing plan without doing the same mistake again .
5.Writing skill
Every digital marketing stratergiest should have decent writing skill. if you don’t have the skill then start learning from today.Digital marketing expert should spend writing at least 1000 words of article every day. Write blog, article or share advice on a certain topic on social publishing sites.Social sharing website allows users to share their thoughts with the online community. Your published article will be accessible by online used all around the world.
The digital marketing is all about spreading the message about brand . The message that you are promoting should be creative enough to capture the attention of the users. If you are not a writer then chances are you will lack creative touch in the marketing campaign.No one is interested reading generalize messages. People interact with the messages that deliver some kind of value to them.
6.Creativity
It is very important for making any digital marketing campaign successful.At some extent it is important but that doesn’t mean you spend all your months in finding creative ideas.
The world creativity seems over hyped in the marketing industry. There are many examples of the marketing campaign where contest is stolen from the international market and used in the local market by just making few modifications to it .
First ,focus on what is working in the industry and execute it. then you can start thinking about the creative ideas.
Conclusion
Digital marketing industry is growing faster with the new technology. Data processing technique, demand for the digital content like videos,graphics are in buzz now a day.There will be something else in the future so make yourself aware about the changing digital environment. Hold an eye on the industry to keep yourself updated.