Introduction to Digital Marketing
Digital marketing is also known as Online marketing, web marketing or Internet marketing. Traditionally, marketing is done via advertisements on radio, television or the Print media but in digital marketing, marketing is done online, over the internet.
Digital marketing involves promotion of the products and services which is same as traditional marketing does. Now a days almost everyone uses social media. So Advertising on social media is also a form of digital marketing. It is cost effective method and you can reach large number of people in a short duration of time.
Importance of Digital Marketing
Digital marketing works on the simple concept that is time is money. For example, consider the shopping situation today and compare it with older days. Now most of the people prefer online shopping. It saves lot of time and you can find lot of choices that you would not find in store. For small scale businesses, digital marketing is the best form of advertisement.
Benefits of Digital Marketing
Awareness about new products – Consider this simple example. When you are browsing your Facebook or any of your preferred social networking sites, you might see many advertisements on the side. You would be surprised at how many times you click on one of those advertisements because they seem relevant. So many times you are unable to resist and end up making purchases at one of those sites.
When you click on the Facebook advertisement, you will find out about a new brand that you would not have heard of through traditional media. This is how, digital marketing creates awareness about products and services in a simple and efficient way.
Provides Equal Opportunities – It is difficult for small scale business man to use traditional methods of marketing. Because for traditional marketing lot of money has to be spend on advertising. However, if digital marketing is used, you need to have a well planned websites. So you can draw traffic to it smoothly.
Here quality of service and products are important so you can easily get online visibility without spending much on social media.
Easy to get consumer’s Response – The big benefit of digital marketing is you will get to know how your business is going on and if you feel changes in any area you can do it by changing your strategies for better business.
Here customer gives their response based on products. So you can rectify from the mistakes immediately and pull the customer back.
There are various tools like Google Analytics to help you determine how well you are doing. These tools are accurate and easy to use for everyone. The results are real time as well because in a matter of a few hours, you can see a peak in your traffic, sales, revenue and subscribers.
Spread Popularity – Here there are large number of advertisements going viral because people liked it and they share it with others in a matter of seconds. This is not possible with the traditional marketing.
One of the best example is the ‘Kolaveri Di’ video that became very much popular. The music was catchy, foot tapping and captivating. Similarly, there are many advertisement videos that become viral. If they provide good products and services then consumers will like it and they start sharing with their family and friends.
To make you understand properly, if a person on Facebook has 190 friends. Out of those, 12% have a chance of seeing a shared or liked post. This means, that even if one person shares your ad, 15 people would see it, and these are modest estimates. If these people share the same thing too, the post could become viral instantly.
No Calls trouble – You will not get call if you have not subscribed to service.This is one of the advantages of digital marketing.
People generally looking for the products that are delivered to them on-time. It is tailored to people’s needs and allows the practical demonstration of targeting only that customer base which needs the product or service.
If a consumer is interested in clothes and he has subscribed in amazon.in for the updates of clothes, then only he will get mails from them.
In digital marketing if people found something with some viral advertisements then they will share their friends.