How do Push Notifications Work?

How do Push Notifications Work?


Push Notifications can be understood as a message that is “pushed” from backend Apps or server to UI (user interface), e.g. mobile applications and desktop applications.

What are the Push Notifications?

A push notification is actually a message that pops up on a cell phone, desktops and laptops
App advertisers can send push notifications’ or ‘web service Push notification’ at any time, and clients do not need to be utilizing their devices to get them.
Push notification can do a lot of things. They can demonstrate the most recent games scores, get a client to make the desired action.

For example, downloading a coupon, or update a client about an event, for example, a flash sale.

“A common scenario of push notification is the client application pops up a message in front of application’s user information, along with the alert sounds. By interacting with the push notification it usually brings up the client applications to the front.”

Push notifications look like SMS instant messages and mobile alerts; however, they just target clients who have installed your application. Every mobile platform offers support to push notifications — iOS, Fire OS, Android, Windows and BlackBerry all have their own peculiarities.

Why Website Push Notifications are utilized?

Web service Push Notification gives comfort and incentive to application users.

For instance, a web-based business organization can utilize push notification web service for-

  • Sports scores and related updates on their lock screen
  • Utility messages like climate, traffic, and other important reports
  • Complementary Communication Channels like flight status, change, and other related information
  • Transactional notices
  • Gathering client input
  • Re-connecting with inactive clients
  • Sales and Promotions (e.g. Announcing limited time sales, driving clients to the application to convert)
  • Price drop notifications (e.g. sending alerts to clients who are keeping an eye on price fluctuations on particular items and services)
  • Notifying clients when applicable new items are accessible on the application
  • New coupons
  • Reminding clients about pending items in their shopping baskets
  • ‘Product back in stock’ notifications, etc.

For publishers, website push notifications are an approach to talk specifically to a client.  They can likewise remind clients to utilize an application, regardless of whether the application is open or not. They can likewise be utilized to drive activities, for example,

  • Promoting items or offers to build deals
  • Improving client experience
  • Converting potential customers to loyal customers
  • Sending value-based receipts immediately
  • Driving clients to other advertising channels, for example, social media networks

What are Push Notifications on Android and iOS?

Push notices are straightforward messages conveyed from applications installed on a device.
Push notifications are broadly utilized on every single cell phone to share updated information or events.
On Android devices, when you get push notifications, the sender application’s symbol and a message show up in the status bar. At the point when the client taps the notification, he/she arrives on the application.
Push notification mobile web can be communicated to all clients (the case for marking efforts) or can likewise be sent to only a subset of clients, to share customized data.
On iOS, Apple includes a Notification Center, which is arranged in sequential order, and clients get to the Notification Center by swiping down from the top point of the screen. Android gadgets indicate new messages on the lock screen.

What is the History of Push Notifications?

2003: Blackberry Push Email

At that point, in the event that you needed to read your emails while on a train, you required a Blackberry.

RIM was the main OS to utilize Push Notifications for their email application. Afterward, the utilization of Push extended to free messaging between Blackberry gadgets.

2009: Apple propelled Apple Push Notification Service (APN)

It was the main and the very first Push Notification Service.

2010: Google introduced its own Service

Google Cloud to Device Messaging (C2DM).

2012: GCM

Google Cloud Messaging

2013: Android 4.2 ICS introduced with Rich Push

Rich Push Notifications contain pictures, and additionally, activity buttons that let clients make prompt activity from a Web Service Push Notification. For instance, the client can play a melody, open the application, or see more data.

2014: Apple included Interactive Buttons

These buttons enable clients to send a reaction immediately to the application publisher. Soon after, Apple stretched out push notifications to the Apple Watch.

Who can utilize Push Notifications on iPhone and Android?

Any application provider who needs to share significant and important data to clients can utilize Web Service Push Notification. Website push notifications are regularly utilized by-

  • E-commerce applications
  • Shopping applications
  • Travel applications
  • Utility applications
  • Gaming applications
  • Service applications
  • Content applications
  • News applications
  • Social media applications, etc.

How does Push Notification Web Service function?

To send Push Notifications from your application, you should set up a server first. This server sends a notification to Apple’s Push Notification Service (APNS) or GCM (Google Cloud Messaging), which at that point sends the notification to your device.

When a client opens your application, you have a ‘code set-up’ to register their phone/device/gadget on your server. 

The client can easily turn off Push Notifications for every application in app settings. On the off chance that they turn-off Notifications in your application or uninstall your application, Apple gives a Feedback benefit which you may use to discover who to quit sending Notifications to.

Different channels involved in sending Push Notifications

OSPNS (Operating System Push Notification Service)-

Every mobile OS, including iOS, Fire OS, Android, Windows, and BlackBerry, has its own service.

App Publisher–

The application distributer empowers their application with an OSPNS. At that point, the publisher transfers the application to the application store.

Client application

This is an OS-specific application, introduced on a client’s device. It gets incoming notifications.

How to Add Push Notification to an App

Publisher of the App registers with the OS push notification web service.
The OS benefit gives an Application Programming Interface (API) to the publisher. The API is a path for the application to speak with the publisher.
Then the publisher adds the SDK to the application. SDK is actually a code library particular to the OS’ Push Notification Web Service.
Finally, the publisher uploads the application to the application store.

How user activation occurs in Push Notifications

The user visits an OS application store, and then from there, he/she downloads and installs an application.
In the next step, the user opens the application. 
These special identifiers are passed back to the application from the OS push notification service. 
Finally, the publisher gets and stores these registration elements, including the special identifiers.

How App Publisher sends Push Notifications?

The publisher forms a manual message through a message composer UI (user interface). Alternatively, on the other hand, the publisher sets up a computerized message to be sent by means of the API.
The publisher characterizes the audience to whom the push notifications should be sent.
The publisher decides if the message ought to be sent quickly or should be scheduled.


Push notifications are focused in the particular segments of your client base and even can be customized for particular application clients. This is a noteworthy advantage when contrasted with SMS text messaging.

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