How To Boost Customer Loyalty With Digital Marketing
For local retail businesses, creating customer loyalty and growing business can be challenging – especially if you are competing against national chain big box stores. Digital marketing can help.
Digital Marketing strategies are highly effective when it comes to acquiring new customers. They are also fantastic for increasing loyalty among existing customers. When implemented in the right way, digital marketing strategies can help a business to significantly increase its customer retention rate and thereby boost profits.
Below is a review of digital marketing methods that a business can use to boost loyalty and increase customer retention
When it comes to boosting customer loyalty, email marketing is undoubtedly one of the most effective digital marketing strategies a business can use.
Let’s consider one of the main reasons why businesses lose customers: a lack of customer contact.
Email marketing is a great way to keep in touch with your customers and let them know what’s going on in your business. It’s a fantastic means to build up a relationship with your customers and keep your business in their minds for longer.
Once you have built an email list, there are a number of different things you can do that over time will help to build loyalty to your business:
Use Email to Send Special Customer-Only Promotions:
Make your customers feel special by sending them customer-only promotions via email. As an example, you might offer a special discount on their next order, or you might give them exclusive early access on a new product.
Use Email to Keep in Touch:
The more people know about your company, the more they will begin to trust you and remember you over the long-term. Consider sending out a regular email newsletter that lets your customers know about the latest news and developments in your business.
Use Email to Educate Your Customers:
Email is a fantastic way to provide your existing customers with content they might find useful. By doing this you can educate your customers and establish your brand as an expert in the field, while also building up a strong and valuable relationship with them.
Social Media Marketing
There is nothing more powerful than social media in today’s competitive world. Social media can boost revenue for any business when used effectively. It can be a particularly useful tool when it comes to increasing loyalty.
Build Deeper Relationships:
Social media is a fantastic way to build a deep and lasting relationship with our customers. By sharing relevant content and engaging in conversations on your social media channels, you can show your customers that you genuinely care about them and that you are the only brand they need to consider in this particular market.
Improve Customer Support:
People are more loyal to businesses that provide great customer support. So use social media to improve this aspect of your business. You can use sites like Facebook and Twitter to answer customer queries and address problems quickly. The great thing is that social media is a highly visible channel, which means that anyone looking at your social media profiles will get to see just how great your customer support really is.
The key to success with social media is to be active. There is no point in creating a Facebook page and then never posting on it. You must post regular content and make a real effort to interact with your customers and create conversations. That’s the only way it is going to help you build up a loyal following.
A video is a powerful digital marketing tool that can help you to bring your brand to life. Video marketing builds trust and credibility. It can ultimately help you to establish a deeper connection with your audience, which is absolutely critical when it comes to retention.
There are many ways you could use video marketing in your business:
- You could make and share videos that give your customers an insight into the inner workings of your business.
- You could create videos that provide useful content for your audience – for example, helpful advice, tips and insights that are relevant to your audience.
- Can create promotional videos to introduce customers to your latest products and services.
All of these things establish your business as a trusted source. The great thing about the video is that it helps people to feel a more human connection with your brand.
Once you have created these videos, you can use them throughout your various marketing channels. As an example, you could post them to YouTube and start a YouTube channel that provides relevant content to your audience. You could also post your videos to your social media channels like Facebook and Twitter, and they could go onto your company blog or into your email newsletters.
Content marketing is all about creating and distributing content that is relevant and useful to your audience. This could be in the form of articles, blog posts, downloadable reports, videos, etc. It could even involve creating a special community where customers can interact with each other.
By engaging in content marketing, your business can establish itself as an expert in its field. In terms of loyalty it can help to engage your audience and keep them interested in your offering until they are ready to make their next purchase.
Content Marketing Builds Trust, Authority, and Credibility:
Content Marketing is all about providing value to your audience, which helps you to gain credibility and authority in your industry. In turn, your customers will look to your company as a source of useful information. It ultimately enhances their impression of your brand… helping them stick around for the long-term.
Some tips for successful content marketing:
- Develop a detailed Content Marketing Strategy that outlines exactly what you want to achieve – and how you will achieve it.
- Think carefully about the type of content your audience would love, and then give it to them.
- Consider producing and distributing content in a wide variety of different forms – for example, blog posts, videos, downloadable reports and white papers, etc.
SMS Text Message Marketing
Text messaging is something that most of us use on a daily basis to communicate with friends and family. It can also be an extremely powerful marketing tool.
Some of the top brands in the world today communicate with customers through text messages. Most messages are read within minutes of receipt.This makes it a great method to reach your target audience and virtually guarantees that your message gets across.
Text messaging can be the perfect tool to use when launching a customer loyalty program. You can use it to send out details of:
- Special customer-only discounts
- Event invitations
- Customer surveys, etc.
As with any marketing tool, the key to successful SMS marketing is using it sparingly and only sending out relevant offers that are highly targeted to the receiver. As text messaging is such a personal communication method, this is especially important because people get VERY easily irritated if they are bombarded with ‘spammy’ promotional text messages – even if you have their permission to be sending them.
Here are some additional tips for success with SMS marketing:
- Make sure you set SMART goals – Specific, Measurable, Achievable, Relevant and Time-Specific.
- Get the necessary permissions from customers before starting to send them messages.
- Get mandatory compliance from the CTIA, FCC and the Mobile Marketing Association.
- Measure campaign growth rates with metrics like subscriber growth, redemption rate, etc.
Search Engine Optimization(SEO)
SEO is usually concerned with ranking websites highly in search engines to acquire new customers. There is another benefit to SEO is increasing customer loyalty.
By making your website easy to find in Google and other search engines, it is much more likely that your customers will come back to your website when they search for relevant terms – and the more times they come across your website, the more likely they will become repeat buyers.
Key To SEO : High Quality Content
The key to achieve success with SEO is to make sure your website contains lots of relevant, high quality content. It includes things likr blog posts,white papers, etc. Google loves websites that provide high quality content, so make sure that your site offers exactly that!
In addition, you can work to generate backlinks to your website from leading authority sources. You should also ensure that your website is optimized for specific, targeted keywords that are relevant to your market.
Boosting customer loyalty has a lot to do with building relationships and establishing your business as a trusted authority source. Blogging is one of the best ways to do just that!
On a company blog, you can create and distribute relevant, high quality content that your customers will find interesting and/or useful. You can also use it to share the latest company news and give customers an insight into the inner workings of your business.
Blogging Establishes Your Business as an Authority Source:
By providing your audience with high quality blog posts and useful content, you can begin to establish your business as an authority source. Existing customers will benefit from the information you provide.It in turn means they will be more likely to remember your business and purchase from you again in the future.
Blogging Builds a Relationship With Your Audience:
By showing a more personal side to your business, blogging helps you to create a deeper connection between you and your audience. In addition, blogging creates conversations and encourages feedback – for example, when your customers comment on your blog posts.
A Professional Website
Having a well-designed website will help you to establish a professional image.It goes a long way in attracting new customers and retaining your existing ones. If people find your website to be useful and easy to use, they are much more likely to visit it more often.It results in higher customer retention rates.
A good business website isvisually attractive, while also making it easy for people to find the information they are looking for. It should:
- Have a professional design that is in sync with your brand.
- Be mobile optimized.
- Provide high quality, relevant content to your audience.
- Have a clear call-to-action.
- Be easy to navigate through.