Types Of Marketing

Types Of Marketing

We are living in an era where marketing is the backbone of any business. If you are also planning to set up a new business then you will have to have a clear mindset about your marketing campaigns.

“As per the statistics, around 63% of companies around the world consider generating traffic and leads their biggest marketing challenge.”

There are different types of marketing that will help you cope with this challenge.

What is Marketing?

You created a new product or launched a new service, it may be impeccable but it won’t fetch you any revenue until and unless people around you know about that.

You need to give proper exposure to your product or service in the open world and this process through which you are exposing your product or service is known as marketing.

It won’t be wrong to say that your business can’t propel if your marketing campaign lacks behind.

You will have to ensure that your marketing department is creating the right tactics for marketing your product or service and putting those tactics on the sweet spot to get the best results.

It’s not that easy to directly expose your product to the open-world rather it requires consistent efforts and a lot of patience to get there.

What are the Types of Marketing?

Affiliate Marketing

This is probably one of the best types of marketing that a business can follow as there is a huge probability of growth.

Basically, there are two things that you can do in a marketing campaign – either you go on campaigning yourself or let others do it indirectly. Now Affiliate marketing works on the later concept.

Being a business owner you ask another entity to sell products and in return, they get a fixed commission. Amazon.com has proved that the efficiency of Affiliate marketing.

When you partner with big fishes in the market, you actually open up great opportunities for exposing your product in great dimensions.

Brand Marketing

While looking for different types of marketing, Brand Marketing tops the chart.

Marketers in this type of marketing basically try to strengthen their brand reputation in the market and they do so by directing the perception of the public towards their brand in a specific manner.

In order to achieve their goal, marketers use different creative approaches like storytelling, creating humor and so on.

This is undoubtedly among the most effective types of marketing but it requires a creative mindset that is to be followed by proper setup.

Affinity Marketing

It is a type of marketing where two businesses run a campaign in partnership.

Out of all the types of marketing strategies, affinity marketing helps each other and supports each other which means that there is actually a win-win situation for both.

Here the two companies work to link their product on different grounds and try creating different and vast opportunities in order to grow themselves.

It is undoubtedly one of the best types of marketing where mutual progress is going on. For example, often e-commerce businesses come into partnership with banks.

Account-Based Marketing

In this type of marketing an individual is treated as a whole market and the entire campaign including the content and the setup is directed to that individual rather than an industry.

It won’t be wrong to say that here marketers over-focus on something.

Digital Marketing

This is one of the best types of marketing which is being followed by the majority of businesses out there in the market.

Here we use digital ways to market our products. The marketing campaigns are based on digital technology like the use of social media, SEO, PPC, and so on.

Considering the fact that we are leaning towards digitalization more and more, it becomes extremely important for each and every business to shift their attention towards digital marketing as your target audience is going to be actively engaged in different digital platforms.

Alliance Marketing

Similar to affinity marketing, here also businesses come in partnership to ensure mutual growth.

What differs here is that businesses are in a deeper collaboration or to say they share a stronger collaboration among themselves. Here businesses often use each other’s resources (which could be anything) to sell a single product.

Such marketing only occurs between two non-competitors, which is very obvious as well. 

Acquisition Marketing

Here businesses use different tactics to attract more and more fresh visitors and eventually generating more and more leads.

They do so in many ways like SEO, paid campaigns, campaigns to generate leads, education hubs, copywriting and so on.

Here the main aim of businesses is to expose themselves to a variety of fresh audiences.

This provides them with the opportunity to generate more and more leads.

Ambush Marketing

As the name suggests, it is about entering an area without permission. 

Businesses use tactics to enter into the campaign of someone else and steal their audience.

This is an awesome marketing tactic for small businesses that don’t have enough budget to organize a bigger campaign.

Content Marketing

It is probably one of the most effective types of marketing. Creating awesome content to fetch traffic and then leads is content marketing.

Content is one of the most important factors that decide the overall search engine ranking of your website.

There are a number of tools available on the internet (like; grammar checker, plagiarism checker, keyword analysis tools and so on) that will help you with content creation.

They will enhance your content’s overall quality and will help you to get more attention.

The best thing to say about content marketing is that when you try and promote the business with the help of the content. There are many different sites that create some amazing content. In order to make sure that people get to know about the products and services that they provide.

This really helps a lot when it comes to the best of the businesses for sure.

Analytical Marketing

This is one of the most effective types of marketing strategies where marketers are much practical.

Check-ins, tweets, activity on social media platforms and so on.

It is essential for you to act practically when you are going to promote your business. You first figure out what your audience is all about if they like this or that.

Only then you will be able to plan your campaign at its best and get desired results from it.


These were some of the most popular types of marketing that are being used by businesses all over the world.

These marketing strategies are helpful in enhancing your reach as well as boosting up the conversion rates hence you must consider diving into them.

Hopefully, you must have got insights on what are the types of marketing & types of marketing strategies.

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.