Best Keyword Research Tools For SEO
Keywords are one of the most critical and important parts of SEO. The basic foundation of SEO is keyword research.
Other factors like on-page optimization, Writing SEO friendly content, a good UX, content that satisfies user intent and a few other factors come into the picture.
Many companies invest thousands of dollars to pay for keyword research to get such targeted content.
The keywords you choose to focus on for your search engine optimization (SEO) efforts are critical to the success of your website’s rank.
Choosing the right keywords isn’t always easy or intuitive. You need a lot of data to know whether a given keyword will work for you.
There are many tools available that can help you figure out which keywords work best for your overall web strategy. There are mostly two types of Keyword research tool:
- Basic Keyword research: Use the seed Keyword to find profitable Keywords
- Competitor based Keyword research: Find proven keywords which are helping other sites to drive traffic.
Competitor based Keyword research is more effective as the purpose of the Keyword research is to find profitable Keywords. What could be more profitable than something which is already working for someone?
All you need to do after that is to create a page targeting that profitable keyword & reap the benefit of keyword research.
SEMRUSH <14-Day Free Trial (worth $199)>
“What is the easiest keyword research tool for a blogger?”
SEMRUSH is not a typical keyword research tool; it offers so much more than just researching keywords.
Unlike other tools where you need to add seed keywords to start your research, here you just need to add your URL (or your competitor’s URL) and it will show you all of the keywords that are ranking for that site.
This makes it easier for you to find short-tail and long-tail keywords that you can target and beat out your competition.
You can get in-depth details on:
- Traffic stats
- Search engine reports
- Adsense CPC
- and so many other details that you need in properly managing an SEO campaign.
- This is a highly recommended product.
Ahrefs Keyword Explorer tool
Ahrefs is one of the most popular keyword tools out there. It includes keyword difficulty. Ahrefs uses clickstream data to also show how many clicks you will get from the search engine. This is very useful after knowledge graph integration, as many keywords may have huge traffic but they hardly get any clicks from the search engine. Reason being, they get answers directly from the Google search result. Example of one such query is: “birthdate of any celebrity.”
Another thing which makes Ahrefs Keyword research tool stand out is the great UI & the amount of data they provide. You can also create a list of keywords to target directly from Ahrefs dashboard. You don’t need to use excel & this is a huge time-saving.
Google Keyword Planner <Free>
The Google Keyword Planner tool is one of the most used and popular keyword research tools out there.
The only reason for it being so popular is it’s free and is directly integrated with Google AdWords.
To start using this tool you need to have an AdWords account (which you can create one for free).
- Features: The biggest feature of the Keyword Planner tool is the deep information it offers on Google (the largest search engine).
- Limitations: In some ways, that’s also a limitation. If you want to know how your site or a given keyword is doing on other search engines, you won’t get it here.
- Pricing: Free to use.
The Keyword Planner tool is a good, basic tool for the early stages of a website’s SEO.
If you are looking for one tool which is completely dedicated to Keyword research only, KWFinder is your best bet. They are new in the market yet they are one of the fastest growing SEO tool company.
KWFinder helps you get the Keyword that will help you drive highly targeted traffic. Using Questions based Keyword research option you can quickly find long tail keywords that are related to problem-solving. It’s no brainer that problem-solving content helps us get more targeted traffic & conversion.
KWFinder offers both free & paid plans. For most of the users, the basic plan is the best.
However, do use the free account to see the effectiveness of KWFinder keyword research app.
LongTailPro <$30 Discount>
LongTailPro is a cloud-based software for keyword research and one of the most popular in this list.
This is a paid keyword research tool which will help you find amazing keywords for your niche/micro-niche sites. With their “platinum” version, you can get a really amazing and really detailed keyword analysis feature.
They also have a competition checker, which will make it easier for you to pick the right keyword.
SpyFu is one of the best SEO optimization software products on the market. It’s especially useful if you’re trying to analyze and stay ahead of the competition in a tight niche.
Here’s what you need to know about this one:
- Uses: SpyFu is highly useful for two important reasons.
Understanding your competition’s SEO platform.
Discovering under-served, un-tapped, or emerging markets.
- Features: SpyFu also has several modules.
Compare Websites module
Keyword History module
Domain History module
Related Keywords module
- Limitations: This program doesn’t have the depth of keywords that some competitors do, although this is changing. Also, the data for SpyFu is monthly, rather than real-time.
- Pricing: SpyFu offers two basic pricing plans as well as an “Agency” plan.
The basic plans are $79 and $99 per month (with a discount of more than 40% if you buy a one year term).
The “Agency” pricing is $999 per month.
SpyFu is a solid SEO product.
It’s useful if you want to check up on the competition as well as find new areas in which to market.
Serpstat is another comprehensive keyword research tool that I discovered in 2019. They have done some really good work when it comes to helping us identify winning keywords.
The Serpstat keyword tool gives you the following details:
- Search volume
- Keyword difficulty score
You have the option to search in Google.com based on country or also in Yandex search engine. The Keyword trends section help you to understand how the keyword search trend has been.
There is a detailed keyword difficulty score section that shows top 10 web pages that have taken ranking for the keyword along with details like page rank, external backlinks and referring domains. These type of data is very useful when you need to evaluate if you can rank them for a specific keyword or not.
For those who are in PPC, SERPstat keyword research page also shows which all domains are advertising for your target keyword in the search and what kind of ads they are running. Something that is uncommon in this list of best tools of Keyword research.
Serpstat is used by small businesses to research keywords, build new links, and develop a strategic SEO platform.
- Pricing: Serpstat includes free data just for registration.
Monthly pricing is $19 per month.