Five Ways Snapchat Can Help Your Growing Business
Businesses, new and existing, that leverage effective social media marketing techniques have seen a big increase in the amount of traffic to their website. This is especially true for businesses that are trying to reach a younger target market, i.e. millennials. Most successful companies have a presence on Twitter, Facebook, Instagram and more channels. It seems like the list goes on!
However, some marketers are overlooking the power of Snapchat. it is an application that lets users send videos and pictures, both of which disappear after a pre-determined amount of time.
Snapchat’s one of the fastest growing social apps, now boasting more than 150 million daily active users and serving up more than 10 billion video views per day
Most of Snapchat’s users are between the ages of 13 and 34. Therefore, if your business’ target market falls within that range, you should be on Snapchat. In addition, because Snapchat users also have profiles on other platforms, they are likely to share content that they find interesting in different places.
There are many ways your company саn market on Snapchat – here are five ways to grow your business through Snapchat:
1. Provide Something Unique
On Snapchat you can only create content up to 10-seconds in length – a fairly limiting canvas to work with for brands.
Thе key to maximizing this – outside of using Snapchat’s Stories platform to string-together a series of Snaps into a longer narrative – is to ensure you’re offering incentives to motivate your audience to seek out and open your Snaps.
Some options for this could bе behind-the-scenes info, a quick tour оf аn important part of the business, a shout-out from someone
You don’t have a lot time to work with, so you need to ensure your content is snappy and engaging – and provides something users can’t get anywhere else.
Ten seconds is the perfect amount of time for a teaser. Let’s say you have a new product that you are getting ready to release. You could post a snap that gives your followers a quick glimpse of your new product and what it can do.
These types of snaps get people talking and interested because it only reveals a little bit of information. You can generate a lot of interest in your new product by creating a teaser. You can also do this for exclusive content and behind the scenes tours as well.
People are on Snapchat because they want to be entertained. Be as clever as you possibly can. You want to make people laugh or make them do a double take in surprise. Snapchat gives you all the tools you need to get creative; for example, you can draw on your pictures or post captions as well. Visuals are highly important on Snapchat.
3. Offers & Promotions
Companies саn uѕе their stories tо promote and send offers/discount codes tо their customers. Their customers саn then screenshot the image tо uѕе online or in-store.
4. Tell a Story
Snapchat has a “Stories” option, where you can put together several ten-second clips to make a longer advertisement. Stories also allow you to have up your content for a full 24 hours, rather than a very limited time period. You can put together clips from a special event you were hosting or showcase a certain product if you’d like. Users really enjoy stories.
5.Freebies are everything!
After you sign up for Snapchat, you need to get other users to add you. Try hosting a giveaway. For example, you could let people know that you have a gift card that will be given to one lucky Snapchat user. All they have to do to have a chance at the prize is to add you and send you a snap. Encourage people to share so that you get a lot of attention from your giveaway. You never know whom you might reach!
Snapchat is becoming increasingly popular. If your business isn’t using it yet, it needs to be. Otherwise, your competition will target your audience before you get to them. It’s never too late!