Google AdSense Auto Ads: Everything You Need To Know
GOOGLE ADSENSE AUTO ADS
AdSense is already a fairly automated service, but so far it has been up to web publishers where they want ads to be placed. Now, Google brought more AI into its ad business with the introduction of a new ad unit for AdSense. THe new release aims to use the power of machine learning to try and optimize ad placement.
Google AdSense team launched Google Auto ads on February 21,2018 for everyone. this is one of the biggest innovation in the recent time.Google AdSense Auto ads are utilizing artificial intelligence to automatically manage ad placements and ad optimization for the publishers.
However, as a publisher, you can manage:
Global settings: What ads should be shown
Domain-based setting: Configure what ads should be shown on specific domain or sub-domain
Directory settings: Configure the kind of ads to be shown on the particular directory.
Important things to know about AdSense Auto ads
- If you already have Adsense ads placed on your blog, you can decide not to remove it. AdSense auto ads will automatically detect those ads and place more ads accordingly.
- Auto ads include Anchor and Vignette ads and many more additional formats such as Text and display, In-feed and Matched content ads.
How to Enable Google AdSense Auto ads
- Login to your Google AdSense account
- Go to my Ads > Auto Ads
- Click on ‘Setup Auto Ads’
- Configure your Global settings
- Enabling’ automatically get new formats at the bottom.
- Click on Save.
- Now place the ad codes on every page of your blog/website. I use Google tag manager for the same. You can use any technique suitable for you. If you are already using Page level ads, you don’t need to do anything.
- You can always check the performance of Google Auto ads by going to My Ads > Auto ads and clicking on Statistics.
Benefits:
The service is incredibly important to Google’s parent Alphabet, accounting for a whopping $27 billion of its $32 billion ad revenue in Q4 2017.Auto Ads takes the responsibility for ad placement away from web publishers.Service will only show ads when they are likely to perform well and provide a good user experience. The use of AI to work out where to place ads based on how they are likely to perform is an interesting development.
AI will also estimate how many ads should be on your page to increase revenue. Whether this leads to web publishers logging on to site to find it filled with ads. This post seems to indicate some beta testers were not exactly elated at the number of ads that appeared on their sites. It will be interesting to see if the AI can balance revenue with user experience.
Overall, it will be exciting to see how Google Auto ads work in the future. over time this would be something everyone will adapt to, and since it uses machine learning (artificial intelligence), it will only get better with time.