How long tail keywords will help you to boost traffic
Many people will say you not to worry about chasing rankings for competitive keyword terms. On the other hand, digital marketing expert believes that you can build your authority for these keywords over time by focusing on the long tail. It is difficult to rank for high-volume for new or low authority websites on short-tail keyword phrases. Even for well-established sites, a competitive keyword is a challenge.
Ranking on the first page of Google for well-selected long tail keywords remains one of the fastest ways to get your content in front of thousands of people. I know that going after the low-hanging fruit is a good strategy, but not at the expense of those highly competitive phrases that will drive some great traffic to your site.
Google gets trillions of searches every year, and still, 15% of those queries have never been seen by Google before.
In Google’s top 10 results your long tail keywords may not rank and it’s true that 60% of all organic clicks go to the first 3 search results, but that still leaves 40% up for grabs. By using long tail keywords you can easily get extra clicks. When you publish quality content regularly around long tail keywords then you’ll see an increase in search traffic, attract paying customers and grow your brand.
BENEFITS FOR TARGETING LONG TAIL KEYWORDS
Highly specific multi-word phrases tend to be far easier to rank well for than the more generic single keyword or double keyword phrases.
For Example: Let’s say you give Digital marketing services in Bangalore. At first, you might consider targeting a generic phrase like Digital marketing companies. However, if you tried to go after that phrase, you’d be facing direct competition from big companies. It’s unlikely you’d be able to knock any of those companies out of the top ten unless you’re willing to invest a pile of money and a mountain of time.
But, even more importantly, Digital marketing company isn’t the best phrase for you to target anyway. That’s because many people who search using that phrase are looking for digital marketing services or just doing very general research on where they might like to go. They’re probably not saying to themselves. I’m looking for someone who gives the best digital marketing services in Bangalore.
Let’s see some of the keywords that are specific to what you’re selling – keywords that you can start ranking for and generating traffic and sales right away.
These are the specific key phrase who are thinking to get the services.
- Top Digital Marketing companies in Bangalore.
- Best Digital Marketing companies in Bangalore.
- Top Digital Marketing services in Bangalore.
These are just a few examples. The point is twofold.
- The long tail keywords are much easier to rank for.
- People who search by using long tail keywords are far more likely to become buyers.
Google likes sites that have more pages.
It makes the site look more substantial, more natural, and even more real in the eyes of the world’s most popular search engine. Always keep in mind that your “unique” pages need only be variants of your main offerings but focused on a specific long tail niche.
Accordingly, every page will have a unique title, description meta tag, h1 header tag, and body content that emphasizes your offering by using the long tail keyword that you choose for each specific page. It is not so difficult, but it sure does work well to catch consumers at the optimum stage of the buying process.
Rather than focusing on just two or three highly competitive general keywords, target the dozens or even hundreds of easy-to-rank-for long tail keywords. If you target phrases which are too specific, you might not get enough traffic to sustain your business. That’s why it’s best to have:
- A few pages sending you large amounts of less targeted traffic.
- Many pages with each sending you small amounts of highly targeted traffic.
HOW TO RESEARCH LONG TAIL KEYWORDS
Some times Long tail keywords are called as head keywords, they are usually much easier to rank for than general keywords. Truth be told, long tail keywords can help you craft the kind of content that engages and inspires readers. Successful on-page optimization requires 50% of your focus to be on long tail keywords because users conduct a long tail search when serious about a topic. The longer the keyword, the easier it is for you to rank well for that keyword.
To research your own long tail keywords, follow these simple steps:
Step 1: We should start with Basic important keywords. For suppose you want to target the keyword soft skills. Generally, you go to the Google Keyword Planner and type in Soft skills to find long tail variations on that basic keyword. Then, scroll down and click Get ideas.
Step 2: Click on the keywords tab to show all of the keywords related to Soft skills
Step 3: Always check for the most relevant in-demand keywords. Make sure that the keyword you selected is relevant because you will be expanding on it for longer variations.
Step 4: Copy one of the keywords highlighted in red above and plug it into the search box for long tail variations.
Try to understand the intent of long tail keyword. Always remember when you are doing keyword research, the intent behind any particular keyword is much more important than the keyword itself. When you think about intent, good keywords will follow. Your content will improve as a result.
Long tail keywords show the solution for the problem or need of the searcher will most likely rank well on Google, compared to similar head keywords. Generally, the user who type descriptive key phrases (long-tail) are more qualified than those who type head keywords or short tail phrases. This proves that the conversion rates are higher for long-tail keywords, as compared to head keywords.
But, most customers aren’t ready to buy yet. Some prefer to browse, while others want to learn about the product before placing their order. What buying cycle does your keyword fall into?
If consumers haven’t made up their mind to purchase, they’ll probably search for “informational keywords.”
Get some examples of informational keywords
- how to learn English
- search engine optimization tips
- make money online with no investment
- make money on the internet for free
- English learning tips
- top 10 free plugins for WordPress
However, when Users are ready to buy, they use keywords focusing on commercial intent.
- iPhone X review
- buy Sony Xperia
- weight loss programs
Commercial keywords are like invitation usually from prospective customers. It contains certain words that appear before or words that appear after, which modify or qualify the long tail keywords. That means they tell you, loud and clear, that they have money in their hands. Small business owners would do well to learn the buy words. Here are some of the popular ones:
The more traffic we get, the more subscriptions we sell.
You Should use both descriptive and commercial intent keywords in your research. With consistency, you can improve your search ranking by targeting the keywords with useful and detailed content.