How to do Keyword research for SEO ?
A major discussion point regarding SEO recently has been that if topics or keywords are more important. This discussion comes from the fact that google is learning how to understand the natural language. Google is so good at doing this now that it can actually identify similar terms for search queries , which makes it less important to worry about small changes in the way that you word your content when you are targeting specific keyword phrase.Some people argue that it is more important to think about the concepts that Google interprets regardless of the actual words that are being used.while this may be somewhat true, keywords are still a very important concept of SEO
What is Keyword Research?
Keyword research is when people utilize keywords to discover and research genuine search terms that people go into search engines. the learning about these genuine search terms can help educate overall content strategy or marketing strategy.
What are SEO Keyword?
Your SEO Keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines.A website that is well optimized for search engines”speaks the same language” as its potential visitior base with keywords for SEO that connect searches to your site. Keywords are one of the main elements of SEO
How to do keyword research for SEO for Your SEO Strategy:
Step 1: Make a list of imperative ,significant topics in view of what you think about your business.
To commence this procedure, consider the topics you need to rank in terms of generic buckets.You’ll create around 5-10 npoint you belive are essential to your business, and after that ,you’ii utilize that topic bucket to enable come to up with some particular keywords later in the process.
Step 2: Fill in those topic buckets with keywords.
Since you have a couple of topic buckets you need to concentrate on, it’s an ideal opportunity to recognize a few keywords that fall into those buckets. These are keyword phrases you believe are critical to rank for in the SERPs (search engine results pages) because your objective customer is likely leading searches for those particular terms.
For example, if I took that last topic bucket for an inbound marketing software company – “marketing automation” – I’d conceptualize some keyword phrases that I think people would sort in identified with that theme. Those might include:
- marketing automation tools
- how to use marketing automation software
- what is marketing automation?
- how to tell if I need marketing automation software
- lead nurturing
- email marketing automation
- top automation tools
Step 3: Research related search terms.
This is an inventive stride you may have as of now thought of while doing keyword research. If not, it’s an extraordinary approach to round out those lists.
In case you’re attempting to consider more keywords people may be searching for a particular point, go to Google.com and investigate the related search terms that show up when you connect to a keyword. When you write in your expression and scroll to the bottom of Google’s results, you’ll see a few recommendations for searches identified with your unique input. These keywords can start thoughts for different keywords you might need to mull over.
Step 4: Check for a mix of head terms and long-tail keywords in each bucket.
If you don’t have the foggiest idea about the distinction between head terms and long-tail keywords, let me clarify. Head terms are keywords phrases that are generally shorter and more generic – they’re ordinarily only one to three words long, contingent upon whom you converse with. Long-tail keywords, then again, are longer keyword phrases more generally not containing at least three words
Step 5: See how competitors are ranking for these keywords.
Because your competitor is accomplishing something doesn’t mean you have to do the same. The same goes for keywords. Because a keyword is critical to your competitor, doesn’t mean it’s vital to you. But, understanding what keywords your competitors are attempting to rank for is an incredible approach to enable you to give your list of keywords another assessment.
If your competitor is ranking for specific keywords that are on your list, as well, it certainly bodes well to deal with enhancing your ranking for those. In any case, don’t disregard the ones your competitors don’t appear to think about. This could be an extraordinary open door for you to possess a piece of the pie on essential terms, as well.
Step 6: Use the Google AdWords Keyword Planner
Since you have the correct mix of keywords, it’s a great opportunity to narrow down your lists with some more quantitative data. You have a considerable measure of tools available to you to do this, however, let me share my most loved methodology.
In Keyword Planner, formerly known as the Keyword Tool, you can get search volume and traffic estimates for keywords you’re thinking about. Sadly, when Google transitioned from Keyword Tool to Keyword Planner, they stripped out a considerable measure of the all the more intriguing functionality. But, you can compensate for it a bit if you take the data you gain from Keyword Planner and utilize Google Trends to fill in a few spaces.
The simplest way to match online marketing with keywords is to do a quick audit. It should be noted that this will span beyond your own website.
You will need to include:
- The key pages contained on your website. This would be your homepage, products page, your about page, contact page, and the like.
- The top content on your website. You can use Google Analytics to find out which of your blog posts were the most popular for the year.
- The top content on your other media sites like SlideShare or YouTube.
- All of your social media profiles like Facebook, Twitter, Google+, Pinterest, LinkedIn, Instagram, etc.
- Your author biography on websites that you regularly contribute to and get traffic from.
Keyword density is not the same hot commodity that it once was. Keywords could be crammed in every corner of a website and it would drive up the ranking. Google got wise to the tricks and came up with a way to make it more difficult to trick their algorithm. Now, it is important to focus on creating content that is unique, high quality, and relevant while still using your target keywords when it is appropriate. The content should be optimized for the users, not just for the keywords. Otherwise, the content will feel forced and disingenuous.