Step By Step Ways To Improve Search Engine Ranking
Search engine optimization commonly known as SEO has become a topic of interest for every businessman these days. From small firm to large scale industries, from driving school to entertainment companies everyone wants to get the top positions or ranking on search engines like Google & Bing.
Professional SEO Companies offers SEO services charging heavy to position your website on the top rankings.
STEPS TO IMPROVE SEARCH ENGINE RANKING
- Research & Analysis
- Keyword grouping or categorization
- Website Optimization
- On page SEO
- Off page SEO
RESEARCH & ANALYSIS
The only difference between a common man and a professional SEO company is the amount & quality of research work. Research on business keywords is the heart of the complete process. Without finding the right keywords for your business, you can never optimize your website.
Here you just need to figure out the best suitable keywords for your website. You need to be intelligent enough to find the best keywords. Common mistakes generally people make is to keep the category of the business as their master keywords.
XYZ Interior Designers is the US-based interior designing company, they want every single individual to find their company when the visitor is looking to search relatively.
Hence they optimized the website with the keyword: Interior Designs, but they were unable to reach to the top reason being various people may be searching for interior design ideas or may be looking to see the pictures rather than going for professional help. So, search engines like Google do not give your website higher priority than the other websites which may be serving the collection of interior designs. The best suitable keyword for XYZ Interior Designers would be Interior Designers or Interior Design Company.
So, try to refine your requirement and similarly select the best keyword. Google Keyword Planner is the best you can use to find good keywords with a large number of impressions.
After finding the keywords put them in the following format:
4 WORD KEYWORDS 3 WORD KEYWORDS 2 WORD KEYWORDS 1 WORD KEYWORD Example [SEO Company] Best SEO Company India SEO Company India SEO Company SEO SEO Services in India SEO Services India SEO Services India Search Engine Optimization Search Engine Search Engine Optimization India Optimization
KEYWORD GROUPING OR CATEGORIZATION
Divide your complete set of keywords according to your various services separately.
For example, a web solution company offers web designing, web development, SEO services, app development. So the best way to cover all the keywords is you need to separate the keywords respective to the service. Follow the below-mentioned format in accomplishing this task.
PAGE KEYWORDS Example [Web Solutions Company] Home Index Page [index.php] 1. Web design company 2. Best seo services 3. Web development company 4. Mobile app development Web Design Page [web-design.html] 1. Best web design company 2. Web designing company 3. Website design company 4. Website design 5. Psd designing SEO Services Page [seo-company.html] 1. Best SEO Company 2. SEO Services 3. Search engine optimization
Before you go for on-page search engine optimization you need to fix your website to make it compatible for search engines to read your website properly.
Following are the major parameters to optimize the website to make it search engine compatible.
- Add Robots.txt
- Add Sitemap
- Code to text ratio
- Add Favicon
- Objects optimization [Minification of CSS & JS files]
- Remove Broken Links
- Avoid Inline CSS
- Page size and compression
- .htaccess security
- media queries
These are some of the major checks you need to cover in making the website compatible with search engines.
ON PAGE SEARCH ENGINE OPTIMIZATION
Now that you have made your website search engine compatible, its the time to optimize your pages with suitable keywords and content development.
Before you go on to optimize the page make sure you have developed an attractive content for your web page considering the keyword density parameter. Keyword density is the most important factor to make search engines recognize the most important word of a web page. Generally, it should range between 2-4% of targeted keywords.
The important places, tags to place your targeted keywords
- Document Title
- Meta Description
- Body Texts
- H1 Heading
- Domain Name
- Page URL
- H2-H6 Headings
- IMG Alt
- Bold Text
- First Sentence
- Anchor title
- Link URL
These are the major places or tags to put your best keywords and make sure not to repeat the keywords again and again because it may look spammy to search engines.
OFF PAGE SEARCH ENGINE OPTIMIZATION
Off page SEO play the major role and covers the highest percentage of ranking criteria. It’s about building referrals of your web page URL on several websites. The more the websites refer your web page the better is the position of search engines.
To start link building or off page SEO, create your account on as many as social networks as possible. Any website which allows creating a profile can backlink to your website.
Following are the list of websites or social networks you can start with:
Keep posting regular content on these social networks, do not forget to mention the link of your web pages.
Once you are done with social networks submit your website link or RSS link in all the possible web directories, blog directories.
Try answering a various question on forums by leaving the link of your website. Look for every single website which accepts to post a link of your web pages. But generally, it is good practice to post the link in the related category of websites.
As the time will process your domain age will come in the picture, backlink will increase your page rank on various search engines and you will suddenly find your website at the top positions. But it’s not the time to sit back and enjoy, to maintain this position you will have to update your website with regular and quality content. Because ultimately content is the king!