7 TIPS FOR SOCIAL MEDIA OPTIMIZATION
Here are some quick tips on how to make the most of your SMO efforts.
1.Integrate Social into your Website
2.Consistency is Key to SMO
3.Align SEO keywords and Social Media
If you want to maximize exposure of your social media profiles, keywords play a very strong role. In fact, if you’re not optimizing your profiles correctly, you’re leaving money on the table for your competitors. Structure your keywords and target key phrases into your social profiles in a natural, non-spammy way. If you can effectively use your keyword or phrase in your profile or page name, it will help it rank better in keyword searches on Google and within the social network search itself.
4.Use Keywords in Your Posts
5.Be Social on Social Media
It’s called SOCIAL media for reason, duh! Social signals are an important factor in SEO because search engines look at social signals and factor in how often you’re posting, how many people interact with you, and if there are social sharing elements available to website visitors. Brands often forget that the purpose of these platforms is to build relationships. It’s not a set and forget type of medium. Get out there and participate in conversations, follow your customer base, and share helpful content from both your website and other relevant sites.
6.Use Branded Cover Images.
I can’t stress the importance of always putting your best foot forward and staying on brand. The cover image is typically the first thing a user sees when he or she visits your page, and you want to give them a good impression. Use this opportunity to convey your brand message to your current and prospective followers/customers. Use recommended size guides for each platform to ensure that your cover image is formatted and displayed correctly, and always use professional images that are relevant and memorable.
7.Stay in Control
Social media can be one of your greatest assets for improving your site’s organic search results if properly utilized. Following these 7 steps will help you make the most of your optimization efforts.