6 Ways to Immediately Boost Your Social Media Traffic
Social media marketing has always been an excellent way to drive traffic to our blogs.
Getting people to your website through social media engagement can be tricky, especially if you’re on a limited budget and already attempting paid advertising. While paid social can certainly help boost your website traffic.
How Do You Increase Social Media Traffic?
Increasing your social media traffic happens when you engage and build relationships on each network. Being readily available for customers,brand loyalists and potential buyers it helps you nurture these people through the purchasing process.
Each social network is different, but to get an immediate boost in your social traffic, there are some steadfast rules to follow for all your social channels.Each social network is different, but to get an immediate boost in your social traffic.
There are some steadfast rules to follow for all your social channels.
1. Inspire Your Audience With Visuals
First impressions are essential. visuals help us make decisions. Index showed social media posts with images creates more engagement than text posts.
People want visual content to help make sure their purchasing decisions are valid. When customers are able to view a product video or demo, they are 85% more likely to make a buying decision right there when compared to reading a text review.
But when you’re able to create beautiful and engaging content on Instagram, businesses see a difference. According to data from Instagram, brands see the highest level of engagement on Instagram when compared to other social networks.
High impact on on brand’s Instagram strategies.
Provide awesome visuals that not only stand out, but speak volumes about you, your product and your story. The best visuals on social media tend to include:
- Vibrant colors and well-designed layout
- High-level photography
- Visuals telling stories
- Visuals showing products or services in a new light
- Consistently on point and well-planned
2. Make Your Content Easily Shareable
Every marketer or business owner by now should know the importance of being mobile friendly.65% of time spent on social media was through a mobile device. Almost 40% of news content was read on a mobile device compared to a desktop.
Living in a mobile age means your content has to be easy to read, but more importantly, simple to share. Share buttons on mobile devices are critical to driving social media traffic.
Use Social Media Plugins & Buttons
Get readers to share your content by using social media plugins.There are various plugins that can help you spread your content via social media much easier. One of the avenues is using click to Tweet, which allows readers to highlight parts of your content to share on social without leaving the page.
Secondly, you have to include social media buttons that are mobile friendly and don’t distract your readers while scrolling.
Use free heat map plugins like SumoMe (for WordPress) to see where people are clicking the most on your blog content. Once you have a good idea of an area with high click volume, add your social share buttons there to immediately increase traffic.
3. Improve Your SEO
Digital marketing has grown immensely, which means at some point you have to consider upping your search engine optimization (SEO) best practices.
In the most basic terms, integrating SEO best practices into your content can help you:
- Improve online visibility
- Generate more sales/leads
- Strengthen your brand’s authority and domain
- Connect with your direct audience
- Increase your social media traffic
If you’re looking to bolster your social traffic, optimizing content for search engines like Google and Bing can have tremendous payoffs.
Encourage Inbound Links
While SEO best practices can help your website, you can use social media as a useful tool as well. Once you start to build up your quality of content, you’ll encourage external sites to link to your site with social media.
Social Media Examinar does a great job at sharing various social media resources. When you promote your content, it encourages other outlets to as well. This can lead to a share that puts your content in front of different eyes.
4. Know When Your Audience Is Listening
Keeping a daily publishing schedule is crucial to effective social media traffic building. Make sure you know roughly how much to post to each site and at what times. Constant Contact and Union Metrics provided some insights on how much to post:
- Post on Facebook 3-10 times a week
- Tweet at least five times a day
- Instagram around 1.5 times a day
- Post on LinkedIn 2-5 times a week
- Post on Google+ 3-10 times a week
5. Research Your Competitors
Social media competitive analysis simply helps you dissect your social media traffic. You can easily locate key performance metrics and see how similar audiences respond to competitors’ social posts.
Never want to directly copy your competitors, but the analysis can shape your own strategy.
- Successful post times and days
- Most engaging social channels
- How often they respond to their comments
- Types of content published (images, videos, quotes, etc.)
You can completely surprise yourself with what a little bit of digging will tell you about your industry.
Know Exactly What’s Engaging Followers
Engagement is absolutely essential to social media. With competitive analysis, you have to know how your rivals successfully engage with their followers.
6. Continuously Engage With Your Audience
Keeping your audience engaged is one of the most important aspects of social media management.This means too much self promotion and not enough engagement.While you don’t need to spend every waking moment waiting to answer your customers, you have a duty to provide the best customer experience. And that could be as simple as replying back to customer questions or concerns.
Managing Your Social Inbox
Increasing your social media traffic starts with you efficiently managing your social channels. Social media is a two-way street, so don’t hurt your traffic by making it a one-way strategy.
Through Sprout Social’s suite of social media management tools,you have the ability to to stay on top of social events, comments and content in your feeds through a single-stream inbox. Building your audience takes time, but by following these steps, you will more than likely see a positive effect on your social media traffic.