content marketing

The Impact of Artificial Intelligence on Content Marketing

The Impact of Artificial Intelligence on Content Marketing Gone are the times when nearly everything was done manually. Now we are living in a time in which a lot of work is taken over by software, machines, and various automatic procedures. In this aspect, artificial intelligence (AI) has a prominent place in all the progress …

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Content Planning Tools to Organize and Streamline Your Marketing

Content Planning Tools to Organize and Streamline Your Marketing Content marketing planning is a time-consuming process that, at times, is frustrating and discouraging. When marketers are faced with numerous ideas, but no idea how or when to implement them, things start to fall through the cracks and marketing campaigns will suffer. However, when done correctly …

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How to Use Content to Win at Online Reputation Management

How to Use Content to Win at Online Reputation Management It takes only a few hours for bad customer experience to become famous online (go viral) and affect a brand’s image. What’s awful? The brand being ignorant or clueless about the negative publicity that’s happening. So, the online reputation management must be strong whether it’s …

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Why Content Scoring Is the Key to Content Marketing Success

Why Content Scoring Is the Key to Content Marketing Success   Seeing as content marketing generates more leads than traditional marketing while costing less, it’s no surprise that companies are creating content. But how are these organizations able to determine the ROI(Return On Investment) of their content marketing efforts? Although standard content marketing metrics can …

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How To Identify Your Audience For Content Marketing Strategy

How To Identify Your Audience For Content Marketing Strategy   Content is like a sword that helps to win the war of marketing. Content marketing is a broader approach to marketing which is completely solely focussed on creating meaningful content; both online and offline for a variety of channels such as websites, blogs, videos, podcasts, …

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How To Boost Customer Loyalty With Digital Marketing

How To Boost Customer Loyalty With Digital Marketing   For local retail businesses, creating customer loyalty and growing business can be challenging – especially if you are competing against national chain big box stores. Digital marketing can help. Digital Marketing strategies are highly effective when it comes to acquiring new customers. They are also fantastic …

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