Email Marketing

Ways to Combine Email & Social Media Marketing to Get More Customers

Ways to Combine Email & Social Media Marketing to Get More Customers   Social media marketing is great for reaching new people. Email marketing is awesome at making them convert. Customers need to encounter a brand up to 12 times before making a purchasing decision. Companies that integrate email with social media marketing can achieve …

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How to Write Email to Get a Better Response Rate

How to Write Email to Get a Better Response Rate A successful SEO campaign is the perfect combination of all strategies. Whether you’re working with on-page optimization, content development, social media, or link building, all of these factors contain an equal value. Many people use different tactics when it comes to link building. One of …

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When Is the Best Time to Send Emails?

When Is the Best Time to Send Emails? You’re probably more focused on your content strategy than your email timing, but sending emails at the right time can significantly improve your results. Users tend to check their emails at certain times of the day, leading to a higher open rate and more conversions. Statistics indicate …

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E-Commerce Email Campaign That Should Be Executed Right Away

E-Commerce Email Campaign That Should Be Executed Right Away With a whopping 3.7B active users across the globe, email undoubtedly is one of the most potent channels for driving business and revenue. It doesn’t only retain old customers but also attracts new buyers. This is the reason that the email marketing budget of a lot …

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How Personalization Can Boost Your Email Marketing Efforts

How Personalization Can Boost Your Email Marketing Efforts   Email marketing still stands out as one of the most powerful marketing strategies. Many marketers use it to boost their sales and generate more revenue. But did you know that personalizing your email communications can multiply your revenue? Personalization can do wonders to your email marketing …

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Enhance Email Designs By Tracking Email Metrics

Enhance Email Designs By Tracking Email Metrics   The performance of any email campaign depends on email metrics such as open rate, click-through rate, bounce rate and unsubscribes. It determines whether your emails are engaging enough for subscribers. These are some of the more important metrics that you should be measuring on a regular basis. …

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5 Tips For Improving Email Deliverability

5 Tips For Improving Email Deliverability   Email campaigns are a great way to gain exposure for your brand, build trust with prospects, and nurture loyalty among current customers. Ultimately, these engagements drive conversions and impact a company’s bottom line. Email marketing is a cost-effective way to market a B2C business, no matter the size, …

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Strategies for Creating a Winning Email Campaign

Strategies for Creating a Winning Email Campaign   Email marketing is still one of the most effective channels for digital marketing. While content marketing, social media, and display advertising has caught everyone’s attention, one DMA report shows that email marketing returns $38 for every $1 spent. However, many businesses fail to get results with their …

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