Improve Sales with Social Media Marketing

Improve Sales with Social Media Marketing If social media were a country, it would be the largest and the most populated place on earth. Virtually, it is! People across the globe use social networks to connect with their friends and social media and find information related to their interests, likes, and dislikes. 85% of US consumers use social media, while […]

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How Businesses Benefit From Social Media

How Businesses Benefit From Social Media   Don’t be one of those well-known companies that ruined their reputation with one social media campaign. Pepsi’s anti-Black Lives Matter commercial went viral online for all the wrong reasons. An unfortunate McDonald’s hack seriously trashed POTUS on Twitter. The Department of Education misspelled a popular author’s name. Whether it’s in your control or […]

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Easy Ways To Optimize Your Social Media Posts

Easy Ways To Optimize Your Social Media Posts Posting to social media is more than just writing content and posting it. You need to make sure the content is interesting, has images, and make other optimizations that make your content readable, sharable. Most importantly—convincing and convertible. Here are the 7 easy ways to optimize social media content. These are meant […]

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Common Mistakes Brands Make on Social Media

Common Mistakes Brands Make on Social Media You work hard to cultivate followers on each of your brand’s social media pages, but all your effort could potentially be thrown away… by you!  There are a few mistakes that many, even some successful, brands make on social media that can have a substantial impact on your follower count and, more importantly, […]

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How To Launch Mobile App On Social Media

How To Launch Mobile App On Social Media There is a good reason why a growing number of startups are going mobile-first. According to the most recent statistics, mobile users are expected to contribute 63.4% of all internet traffic for 2019. Owning a mobile app, or at least a mobile marketing strategy is thus critical. With apps like Instagram and […]

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What are the Impacts of Social Media?

What are the Impacts of Social Media?   What is the Impact of Social Media on Commerce, Business & Society? With the emergence of social media, we have seen a considerable amount of change in information and communication technology. Social media has played a key role in this transformation. From the 4.2 billion users, Social Media has 3.03 billion active […]

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Beyond the Desktop – How Online Discourse Impacts Offline Behavior

Beyond the Desktop – How Online Discourse Impacts Offline Behavior   We all know that individuals are largely a product of their environment. As social media platforms have become increasingly linked with daily life over the past two decades, the ‘online environment’ is becoming an increasingly prevalent force. But how large of a role does networking through social media play […]

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Which Social Media Platform Your Business Should Choose – and Why?

Which Social Media Platform Your Business Should Choose – and Why?   All businesses can benefit from social media marketing, but choosing the right social platform for your business, and your marketing aims, does take some effort, some research work to determine. Facebook is the biggest social platform, and you likely do want to maintain a presence there, but Instagram, […]

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