social media

How Businesses Benefit From Social Media

How Businesses Benefit From Social Media   Don’t be one of those well-known companies that ruined their reputation with one social media campaign. Pepsi’s anti-Black Lives Matter commercial went viral online for all the wrong reasons. An unfortunate McDonald’s hack seriously trashed POTUS on Twitter. The Department of Education misspelled a popular author’s name. Whether …

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4 Simple Elements of a Successful Social Media Advertising Campaign

4 Simple Elements of a Successful Social Media Advertising Campaign   Social media marketing is a very odd thing. It is a medium which enables brands to dazzle and delight users. It is an effort to build trust, loyalty, and evangelism. Social media is the most sophisticated aggregation of data for marketing purposes in human …

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Beyond the Desktop – How Online Discourse Impacts Offline Behavior

Beyond the Desktop – How Online Discourse Impacts Offline Behavior   We all know that individuals are largely a product of their environment. As social media platforms have become increasingly linked with daily life over the past two decades, the ‘online environment’ is becoming an increasingly prevalent force. But how large of a role does …

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Which Social Media Platform Your Business Should Choose – and Why?

Which Social Media Platform Your Business Should Choose – and Why?   All businesses can benefit from social media marketing, but choosing the right social platform for your business, and your marketing aims, does take some effort, some research work to determine. Facebook is the biggest social platform, and you likely do want to maintain …

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