5 Important Myths Of Search Engine Optimization (SEO)
In the world of digital marketing, there are thousand myths of SEO, and they have been causing confusion among designers, webmasters, and digital marketers. Most of the things we think we know about Search Engine Optimization, may have been true a few years ago but have changed now. To win an SEO, we have to come to the reality. The reality is that search traffic converts 9% better than social media traffic. But, in order to get it, we have to stop believing in some myths.
SEO IS ABOUT RANKING #1 ON SERPS
Nowadays many SEO companies will promise that they will land our website at the 1st position, but even if they manage to deliver their promises, SEO is not just about the ranking, especially when focusing on the goal of reaching the top spot. The important point in SEO is to increase traffic, engagement and conversions and this cannot be achieved by just focusing on the website’s position in SERPs.
It’s true that being on the first page of SERPs can lead to an increase of traffic to our page, but the goal is not to simply gain the 1st position.
CONTENT IS KING
This is one of the biggest myth about SEO out there. It’s the only reason that has infected digital marketing for years. Content with high quality is important to SEO. However, it’s not all that matters. We can have good content but still not rank high on Google or have high traffic. The key is to have good content and optimize it well.
META TAGS HELP OUR RANKINGS
Meta Tags does not improve our rankings anymore, but they are no longer even indexed by Google and Bing. Meta tags are HTML tags that appear in between the opening and closing <head> tags. They’re used to show preview snippets for a specific webpage in the search results.
The 3 elements of a meta tag are :
- The title tag
- The meta description
- Meta keyword or phrases
The title tag is the html element appears in the <head> section of a web page, but it’s a necessary page element. On the other hand meta description and keywords, are optional page elements in the word press. Google may pull text from the page body as a snippet on absence of meta description. Google doesn’t use the meta keywords in page rankings. Still, meta descriptions are still relevant and it makes sense to spend time on it. Meta keywords will not help us in search rankings, but meta tags help to tell users and search engines what our site is about.
IMAGE OPTIMIZATION IS NOT NECESSARY
Image Optimization is more important in SEO and even if it is an easy process, we sometimes need to remind ourselves to do it when creating new content.
As we know search engines cannot see our images, we need to provide the right description to make them visible. Google says, to use descriptive titles and captions, while the use of a keyword can also be useful.
Always make sure we fill in the fields of title, alt text and description of the image, as they all contribute to the increased possibilities of having our image visible in search engines. Also, keep in mind that a unique image has more chances to be seen, compared to a boring stock photo.
LOCAL SEO IS NOT FOR EVERYONE
Local SEO can help our business stand out in the SERPs. It is becoming more important year-by-year, but not everyone understands yet how it can be useful even in the least expected case. You don’t have to own a physical area for business to benefit from local SEO and here are some of our suggestions on how to take advantage of content gaps and structured data.
When we feel that our business is still struggling to benefit from local SEO, then we have to start with a few basic steps, in order to help its local visibility.
- Is our business listed on Google Business?
- Do we pay enough attention on our reviews?
- How is our customer service?
- Do we provide the right information on our online presence?
- Are we focusing on mobile customers?
In the latest statistics 94% mobile searches are from local area only. These are factors we need to consider for local SEO.
This is time to leave all the myths of SEO and go with facts.