Best Digital Marketing Job Description Templates

 

Digital marketing has opened a new job market in the industry. The roles and responsibilities of the profiles are so creative and interesting that it has become the new hot shot of the market. A job description is so elaborate and unique from one another. Though the basic skill required for the job is creativity and love for data. The intensity of the aforementioned skills varies from profile to profile along with added special skills required for each profile.

“Digital Marketing is not an art of selling a product. It is an art of making people buy the product that you sell.”

How Digital Marketing Job Roles have Evolved over the Time?

Digital marketing initially was meant to advertise on online mediums like directories and to host a business website. But with time newer platforms were added like Search Engine Optimization, Google Ads, Email Marketing and most recently various Social Media Marketing. This gave birth to a plethora of jobs such as Google Ads Specialist, SEO specialist, Content Marketer, Email Marketing etc. Job description for these roles is unique in its own way with few common traits.

How to Write an Effective Job Description?

A Job Description is a piece of content candidates assess before they apply for the job in a company. It is like a first impression candidates get of your company. This content needs to reflect the values your organization possesses.

An effective job description consists of a clear job title, briefly described tasks, defined roles and responsibility, expected qualification, skills necessary etc. The more detailed the job description is, the more clear the candidate will be which increases your chances of getting the right application.

Digital Marketing Job Descriptions

Digital Marketing Intern Job Description

This is the entry-level job for digital marketers. The profile is pretty generic which includes working on all the aspects. Though the profile is generic, it is the best profile for fresher as the person will get the exposure on various platforms which will give ample amount of experience to know his or her interest and get up-skilled in the same. A typical digital marketing intern job description is as follows:

Roles & Responsibility

• Execute the defined digital marketing strategy diligently.
• Prepare the required reports to measure each of the digital marketing efforts.
• Carry out the regular campaign optimization.
• Provide insights to the seniors.
• Stay updated on the latest platforms and their popularity with the target audience.

Qualifications & Skills Required

• Any Graduate
• Good written communication
• Analytical skills
• Good knowledge of the basics of digital marketing
• Good knowledge of Google Analytics
• Basic knowledge of web development
• Proficient in Excel Reports

Digital Marketing Executive Job Description

This profile is suitable for experienced Digital Marketing professionals who can assist in the planning, implementing, execution and optimization of digital marketing strategies. As it plays an important role in determining the success of the company, it makes the job role of a digital marketing executive essential. Professionals who have the perfect blend of experience and passion for digital landscape are the ideal match for this position. Here is a job description:

Roles & Responsibility

• Assisting in the planning and execution of the digital marketing strategies.
• Being actively involved in SEO efforts.
• Launching optimized online adverts through Google Adwords, Facebook etc.
• Staying up to date with the latest technology and best practices.
• Monitoring competition and provide suggestions for improvement.

Qualifications & Skills Required

• Proven experience as Digital Marketing Executive or similar role.
• Proven years of experience in planning, implementing & executing digital marketing strategies.
• Excellent understanding of digital marketing concepts and best practices.
• Hands-on experience with SEO/SEM, Google Analytics.
• Critical thinker and problem-solving skills.
• Great interpersonal and communication skills.
• Good time-management skills.

Digital Marketing Manager Job Description

A digital marketing manager is one of the most prestigious positions. The person is responsible for the overall functioning of the organizations’ marketing campaign. This role comes with great responsibility which is directly reflected in organizations’ revenue generation. The job description is as follows:

Roles & Responsibility

• Devise detailed digital marketing strategy for the organization which reflects the goals of the organization.
• Monitor the implementation of the digital marketing campaign with utmost perfection.
• Analyze the campaign reports on a periodical basis and take data-driven action.
• Collect customer feedback on a periodical basis and tweak the strategy accordingly.
• Improve the user experience on the digital assets of the company such as websites, apps etc.
• Conduct competitor study and look at the ways to surpass competitor.
• Explore new platforms and experiment it for your niche.
• Manage team and train them accordingly.

Qualifications & Skills Required

• Management Graduate with a marketing specialist.
• Fluent oral communication skills.
• Good written communication skills.
• Proven experience in various aspects of digital marketing such as SEO, Google Ads, Email marketing, Content marketing, inbound methodologies etc.
• Advanced analytical skills.
• Good technical knowledge of web development and technical SEO.
• Good knowledge and experience on Google Analytics.

Digital Marketing Google Ads Specialist Job Description

Google Ads Specialist is one of the most in-demand profiles of the industry. Google AdWords drives the faster result for any organization in achieving their marketing goals. Though one needs to spend a huge chunk of money on this platform, the ROI and volume of revenue generated by Google Ads are quiet balancings. The candidate responsible for Google Ads is one of the critical resources as the person is responsible to utilize the budget of Google Ads in a more effective way.

Roles & Responsibility

• Prepare the well structured Google Ads campaign.
• Use the right type of network and campaign type based on the goals of the campaign.
• In-depth keyword analysis.
• Setup conversion tracking using Google Analytics and Google Tag Manager.
• Setup standard custom reports in Google Analytics.
• Conduct data analysis on periodical and optimize campaigns to achieve the best ROI.

Qualifications & Skills Required

• Management graduate
• Extensive knowledge of Google ads and Google Analytics.
• Advanced analytical skills.
• Google knowledge on Google Tag Manager.
• Advanced Excel skills

Digital Marketing Social Media Manager Job Description

Social media manager is the most happening profile. With the evolution of social media channels from Facebook, Twitter, LinkedIn to the recent ones such as Instagram, Snapchat etc. The person responsible for social media marketing needs to dynamic and aggressive to adapt to the ever-evolving platforms.

Roles & Responsibility

• Devise social media strategy specific to every platform.
• Create a detailed social media calendar.
• Work closely with Graphic designers to create creative posts for every channel.
• Do the role of customer relationship manager.

Qualifications & Skills Required

• Marketing Graduate
• Creative
• Knowledge on social media platforms.
• Knowledge of tools such as the Buffer, HubSpot etc.

Conclusion

Each digital marketing job description is unique in its own way. All the profiles under the umbrella of digital marketing have their own prominence in the industry. Now, that you already know about job descriptions, you can easily find make the right career choice in the  landscape.