Brief about Future of Native Advertising
When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. According to a Sales force survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video.
One of the much hyped topic that’s being spoken a lot on the web is about Native Advertising. Is this going to be the future of digital marketing? Is this going to replace Pay Per Click (PPC) ? Digital world is now all about Content. The initial point for you as a website publisher is to have good content on your site so that it will help in driving the traffic using the digital marketing strategies. Only after you have enough of traffic,that’s when you can start experimenting with anything that will help you generate a source of Income.
Native advertising is a paid form of media which is taken up by many content marketers nowadays to promote their brand.They are in-feed and naturally non-disruptive. Its done on social media sites like Twitter, Face Book along with editorial content recommendations on different content oriented websites.
How can you benefit from native advertising?
- As Native advertising is content driven, it’s read by many internet users and shared on different platforms increasing your reach indirectly.
- With Native advertising, the brand recall can be increased by two plus times more when compared to the traditional ways of promoting your brand.
- By connecting with the publishers who are experts when it comes to engaging with users via content, you will be able to learn more on how to make your own native ad.
- They can assist in garnering higher Call To Actions (CTA). In fact a native ad headline can draw more attention when compared to the images & banners.
- With the users engaging with your native ads, you can re-target them with display ads as well.
How does native advertising look like?
- Increase use of ad Blockers
- Ads are meant to increase the engagement
- Cost effective means
- No direct links
- Native Ads in use
- Easier content
Increase use of ad Blockers
Unwanted ads that keep playing automatically the moment we logon to a site to watch something. hence will get the ad-block installed in order to avoid or minimize the no. of ads that we see. With this, the revenue that the search Engines get are being affected on a large scale. So there is a high chance that native ads will be the new development for the search Engines.
Ads are meant to increase the engagement
Native ads concept is very simple as the content itself is engaging enough that they will definitely add value to a better reach and engagement overall. If the ads are not able to drive the engagement, then they are just waste of expenses that needs to be looked into.
Cost effective means
Comparing to the traditional ad formats, native ads campaigns are very easy to start and cost effective
No direct links
We see sponsored ads on Facebook and Twitter but it’s something optional. With new platforms like Instagram and Snapchat, neither of these channels allows us to promote a direct link in the site but instead we can only share the profile links. So it becomes mandate to set up profiles and have proper contents for those. In Instagram this is called as sponsored ads and sponsored lens in snap chats. This helps the brand in reaching out to the highly targeted audience.
Native Ads in use
The popular brands like BuzzFeed, Gawker, Upworthy and Slate no longer serve the traditional form of ads but indeed are using native ads. You can often see native ads in the form of articles that are highlighted as sponsored by or Promoted by.
With native ads, the content making is very much easy as it’s always focused on the key topics that you want your audience to read.
We understand native advertising as a way for brands to communicate to readers through articles that are integrated in the editorial content of the media while being clearly labelled.