5 Steps To Turning a WordPress Theme into a Custom Branded Website
1. Determine the brand image you are trying to create
The first step in this process, of course, is solidifying the brand that you’re trying to create. Start by making some big picture decisions.Generally ,most brands will fall into one or multiple of these high-level categories.
The branding that will be most appropriate for business will depend on the image. Before making any major decisions, clearly define the purpose of your company, the desired use of your website, Specific target market. Each of these factors should guide throughout the decision-making process. Once are able to clearly identify the underlying brand, creating a website that projects such an image will be much easier.
2. Look at other WordPress sites for inspiration
- Image heavy design
- Full control of fonts and colors
- Flexible header area
3. Color and font
The importance of Colors and fonts is something that is often overlooked. While a simple white background can project an image of seriousness, a sleek black background might be a better choice for an innovative company in the tech industry.
Images are a great way to brand a WordPress theme. A consistent style within the images you choose will go a long way in developing a custom branded site.
- Simple custom art
- High quality custom art
- Custom photo shoot
- Stock photos
When choosing your theme,pay specific attention to the placement of the logo or your ability to change that placement. The majority of logos are in the upper left of a website. Sometimes the placement is very close to other header elements like navigation links. Other times a logo will have a lot of “white” space around it. Using a theme that places the logo in the center of your site will allow you to draw attention to this branding element.
Since the development of WordPress 4.3, you can now add a favicon or site icon from WordPress admin area. To do this, simply go to Appearance → Customize and click on the ‘Site Identity’ tab.