5 Steps To Turning a WordPress Theme into a Custom Branded Website

In some cases, getting a nice-looking WordPress theme is only the start of your journey to build a great, branded website that’s exactly business needs.

In this article, we’ll explore tips for creating distinctive and well-branded websites from WordPress themes.

1. Determine the brand image you are trying to create

The first step in this process, of course, is solidifying the brand that you’re trying to create. Start by making some big picture decisions.Generally ,most brands will fall into one or multiple of these high-level categories.

The branding that will be most appropriate for business will depend on the image. Before making any major decisions, clearly define the purpose of your company, the desired use of your website, Specific target market. Each of these factors should guide throughout the decision-making process. Once are able to clearly identify the underlying brand, creating a website that projects such an image will be much easier.

2. Look at other WordPress sites for inspiration

Take some time to explore your favorite websites and start to deconstruct them. As you browse different sites, think of them as themes, and imagine yourself plugging different images and unique content in them.

Despite the simplicity of this theme, with just four changes (background, headline font, headline color, and button color) we’ve created a completely different look and feel.

These features are important:

Image heavy design
Full control of fonts and colors
Flexible header area

3. Color and font

The importance of Colors and fonts is something that is often overlooked. While a simple white background can project an image of seriousness, a sleek black background might be a better choice for an innovative company in the tech industry.

4. Images

Images are a great way to brand a WordPress theme. A consistent style within the images you choose will go a long way in developing a custom branded site.

Simple custom art
High quality custom art
Custom photo shoot
Stock photos

5. Logo

Logo is a very valuable component of your overall brand image. Use your logo as a key component of branding your WordPress theme.

When choosing your theme,pay specific attention to the placement of the logo or your ability to change that placement. The majority of logos are in the upper left of a website. Sometimes the placement is very close to other header elements like navigation links. Other times a logo will have a lot of “white” space around it. Using a theme that places the logo in the center of your site will allow you to draw attention to this branding element.

when building a WordPress website, never forget to use your logo as the favicon.
Since the development of WordPress 4.3, you can now add a favicon or site icon from WordPress admin area. To do this, simply go to Appearance → Customize and click on the ‘Site Identity’ tab.

The site identity section in the Customizer allows you to change the site title, description, and control whether or not you want to display them in the header.
It also allows you to upload your site icon.