How to set a meta description in WordPress?
A meta description (sometimes called a meta description attribute or tag) is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines. While meta data isn’t as important for SEO rankings as it used to be, the meta description still plays a significant role in on-page SEO.
When optimizing your site for search engines, Yoast SEO is an extremely valuable tool:
This free WordPress plugin offers a suite of useful features. It enables you to create focus keywords for your posts, optimize URLs, improve your content’s readability, and set up a meta description in WordPress. Go ahead and install Yoast SEO now, then proceed to the first step.
Step 1: Add a meta description to a post or page
When you visit any post or page on your site after installing Yoast SEO, you’ll find a new section beneath the WordPress editor:
Check out the tab labeled Enter your focus keyword. Click on the Edit Snippet button to display a few additional fields:
As you can probably guess, you can set a meta description in WordPress by typing it into the field labeled Meta description. The bar underneath will change colors to let you know if your description is a good length. Orange means it’s too short and red indicates that it’s too long – so green is what you’re aiming for:
Once you’ve added your meta description, you can save the post or page to apply it. We’ll discuss how to actually create a strong meta description shortly. First, however, let’s check out some related options offered by Yoast SEO.
Step 2: Create general meta descriptions for your site and content types
If you want, you can add a few additional types of meta descriptions to your site. To find these options, navigate to SEO > Search Appearance in your dashboard. Under the General tab, you’ll find another field labeled Meta description. This is where you can set a description for your site’s homepage:
The Content Types tab enables you to create a meta description template that will be used for all of your posts, and another one for all pages. This is useful if you don’t want to set an individual description for each piece of content, though we do recommend taking the time to write a unique meta description whenever possible:
When you’re done setting up your meta descriptions, you may want to check out everything else Yoast SEO can do. For now though, let’s wrap up by talking about how to write a meta description in WordPress.
Writing and optimizing your meta descriptions
At this point, you know how to add meta descriptions to your site and content. However, it’s just as important to understand how to create effective descriptions that produce results.
Each meta description you write should be a short summary of whatever content it’s attached to. You’ll need to explain what the page, post, or other element is about, in a clear and concise manner.
To rank highly in search engine results, you need to know how to optimize your website. This includes learning about meta descriptions – the text that advertises your content to searchers. This post discusses what meta descriptions are and shows you how to add a meta description in WordPress!
You can master the art of writing quality meta descriptions with just a little practice.
Meta descriptions may seem like small elements on the surface, but they’re immensely valuable to both your human visitors and search engine bots.Setting up a meta description in WordPress is actually a simple task.These two steps are all it takes:
- Add unique meta descriptions when creating posts or pages.
- Create general meta descriptions for your site and content types.